Author Archives: Art Young

About Art Young

A graduate of the University of Texas at Austin, Art has earned several awards for his work in business communications, public relations and advertising creative. A content developer and marketing strategist, Art is also the editor of the monthly outdoor sports digital magazine, The Outpost. In addition, he is a regular speaker and writer on a wide range of subjects including health, fitness and outdoor sports. His experience includes sports marketing, new product feasibility and children’s marketing.

Go Mobile or Go Home. Mobilegeddon is upon us.

Mobilegeddon has officially arrived and otherwise strong webmasters are quaking in their flip-flops. So, is your website mobile-friendly? If you want the biggest search engine on the planet to help people find you among the millions of other sites, it … Continue reading

Posted in Digital Design, Miscellaneous, Mobile Marketing, Technology, Web design | Tagged , , | Leave a comment

Let’s Hear it for the Color of the Year. Or Not.

                        The color gods have spoken, at least those at Pantone. In a press release issued in December, Pantone, the global color authority, announced PANTONE®18-1438 Marsala, “a naturally robust … Continue reading

Posted in Design, Marketing, Miscellaneous, Popular Culture, Printing | Tagged , , | 1 Comment

What Type of Year are You Planning to Have in 2015?

            The turkey leftovers are long gone. Christmas shopping is coming down to the wire and all those ancient holiday ornaments have been hauled down from the attic. This is a glorious time of year, especially for … Continue reading

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Prejean Creative Goes on a Binge

One of the biggest changes in the way we watch television involves watching an entire season after it has originally aired. This phenomenon, known as “binge-watching,” has a firm hold on us here at Prejean Creative. Marketers are closely watching … Continue reading

Posted in Fun Stuff, Miscellaneous, Popular Culture | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | 3 Comments

‘Tis the Season for Christmas Creep

            Although school now starts in August in most places, summer is usually officially ushered out the door on Labor Day weekend, the first Monday of September. It’s on this date when the Christmas season … Continue reading

Posted in Advertising, Marketing, Popular Culture, Promotions | Tagged , , , , | 1 Comment