Author Archives: Bonnie McDonald

About Bonnie McDonald

Bonnie is an experienced marketing professional who excels in marketing strategies and tactics execution. She spent seven years in the private sector before migrating over to the agency side. She earned a Bachelor’s degree in Mass Communication from Louisiana State University and a Master’s degree in the same field from the University of Louisiana at Lafayette. A little lagniappe about Bonnie: • Played tennis at LSU • Can’t get enough of Jane Austen • Endeavors to read all the “classic” novels in both American and British literature • Likes to eat sweets until her teeth hurt (literally) • Thinks “Clueless” is a classic ode to ‘90s teens that will endure forever

Spring Cleaning Your Brand

Each spring, we endeavor to clear out the clutter of our closets and desks to start fresh. Why not do the same for your brand? Brands get cluttered over time, which chips away at their identity. To prevent this dilution … Continue reading

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Maintain Control of Your Brand. Create a Brand Standards Guide.

You worked long and hard to develop your brand and its visual identity. Now you need to protect those assets and ensure design consistency across all collateral created for your brand. What’s the best way to do that? Create a brand … Continue reading

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A Press Release is Still a Relevant and Effective Promotions Tactic

Did you know the first press release was written by Ivy Lee in 1906? It was written in response to a Pennsylvania Railroad train crash that killed more than 50 people, and Mr. Lee had the company issue a statement … Continue reading

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The Art of Creating The Annual Report

The end of the year is a busy time for most organizations. While still focused on meeting customer needs, they also have to meet year-end obligations for the business, which may include producing an annual report. The annual report presents financial … Continue reading

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Four Tips for Creating Effective Campaign Slogans

For most, a presidential election conjures the insanity of nearly incessant messaging on every form of media. There really is no way to escape unless you completely unplug from all media for the duration of the campaign. Since that type … Continue reading

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