Author Archives: Bonnie McDonald

About Bonnie McDonald

Bonnie is an experienced marketing professional who excels in marketing strategies and tactics execution. She spent seven years in the private sector before migrating over to the agency side. She earned a Bachelor’s degree in Mass Communication from Louisiana State University and a Master’s degree in the same field from the University of Louisiana at Lafayette. A little lagniappe about Bonnie: • Played tennis at LSU • Can’t get enough of Jane Austen • Endeavors to read all the “classic” novels in both American and British literature • Likes to eat sweets until her teeth hurt (literally) • Thinks “Clueless” is a classic ode to ‘90s teens that will endure forever

A Press Release is Still a Relevant and Effective Promotions Tactic

Did you know the first press release was written by Ivy Lee in 1906? It was written in response to a Pennsylvania Railroad train crash that killed more than 50 people, and Mr. Lee had the company issue a statement … Continue reading

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Posted in Earned Media, Media Relations, Promotions | Tagged , , | Leave a comment

The Art of Creating The Annual Report

The end of the year is a busy time for most organizations. While still focused on meeting customer needs, they also have to meet year-end obligations for the business, which may include producing an annual report. The annual report presents financial … Continue reading

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Posted in Annual Reports, Design, Our Work | Tagged , , , | Leave a comment

Four Tips for Creating Effective Campaign Slogans

For most, a presidential election conjures the insanity of nearly incessant messaging on every form of media. There really is no way to escape unless you completely unplug from all media for the duration of the campaign. Since that type … Continue reading

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Posted in Branding, Fun Stuff, Marketing, Popular Culture | Tagged , , | Leave a comment

Shedding Some Light on Dark Social

Web analytics are supposed to provide marketers with accurate data points that can be used to build a marketing program, right? Right. However, “accurate” seems to be somewhat misleading when you take into account the traffic that occurs outside of … Continue reading

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8 Tips for Successful Video Marketing Campaigns

Keeping up with the latest trends in marketing is a constant battle. Things change almost daily, and what is hot one minute quickly becomes cold. As digital platforms vie to outdo one another and capture a larger audience, marketers are … Continue reading

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Posted in Advertising, Branding, Marketing, Miscellaneous, Promotions, Social Media | Tagged | Leave a comment