{"id":2061,"date":"2013-08-02T18:24:56","date_gmt":"2013-08-02T22:24:56","guid":{"rendered":"http:\/\/www.prejeancreative.com\/pc_blog\/?p=2061"},"modified":"2013-08-02T18:24:56","modified_gmt":"2013-08-02T22:24:56","slug":"news-flash-men-and-women-are-different","status":"publish","type":"post","link":"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/08\/02\/news-flash-men-and-women-are-different\/","title":{"rendered":"News Flash: Men and Women are Different"},"content":{"rendered":"<div class=\"facebook_like_button\" style=\"float: right; margin-left: 10px;\"><iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fwww.prejeancreative.com%2Fpc_blog%2F2013%2F08%2F02%2Fnews-flash-men-and-women-are-different%2F&amp;layout=button_count&amp;show_faces=false&amp;action=like&amp;colorscheme=light&amp;width=200\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:200px; height:20px\"><\/iframe><\/div>\n<p>So, a young guy walks into a car dealership and picks up a sales brochure for a luxury vehicle. Stop me if you\u2019ve heard this one. At the same time, a young mother of two is sitting in the waiting area of the dealership, reading another copy of the same brochure.<\/p>\n<p>This brochure is carefully designed to extoll the benefits of this expensive car. It has breathtaking photographs (in glorious colors) of the Corinthian leather seats, state-of-the-art sound system and high tech dashboard. Most pages of this brochure have descriptive copy, tastefully surrounded by copious amounts of white space, except for the final two pages which have extensive technical information about the features of the vehicle. The suggested retail price, printed in red, is found on the third panel of the brochure.<\/p>\n<p>Question: If you\u2019re a salesman for the dealership and have seen how prospects react to this sale brochure, which person do you think has a greater possibility of turning into a nice, big sales commission for you? Read on and you\u2019ll find out.<\/p>\n<p><b><a href=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2013\/08\/iStock_000020383941Large.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-2087\" alt=\"ABC collage\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2013\/08\/iStock_000020383941Large-209x300.jpg\" width=\"209\" height=\"300\" srcset=\"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2013\/08\/iStock_000020383941Large-209x300.jpg 209w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2013\/08\/iStock_000020383941Large-715x1024.jpg 715w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2013\/08\/iStock_000020383941Large.jpg 1853w\" sizes=\"auto, (max-width: 209px) 100vw, 209px\" \/><\/a>Seeing Red<\/b><\/p>\n<p>A <a href=\"http:\/\/www.mediapost.com\/publications\/article\/204687\/#axzz2aqBTfcLU\" target=\"_blank\">recent study<\/a> on the different effect color has on men and women was conducted by the University of Oxford Said Business School and the results should be enlightening to any consumer products company. The study, entitled \u201c<b><i>Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions<\/i><\/b>,\u201d shows men tend to look at colors in advertisements to determine their worth, whereas women tend to read the print.<\/p>\n<p>The findings, published a few weeks ago, imply that men would rather not spend the time to look more closely at the content. The researchers also noted that men more often associate the color red with pleasure. Women, on the other hand were not affected by the color of the printed price. Hmmmmm.<\/p>\n<p>This might explain why other studies on marketing to women note that females control more than $7 trillion (yes, trillion, with a T) in domestic spending and purchase decisions for 85 percent of the major product categories. This research strongly suggests that \u201cmen rely on color as an indication of value and tend not to take the time to process advertisements, instead quickly looking for clues that can be use as shortcuts to make decisions.\u201d<\/p>\n<p>At the risk of stating the obvious, men and women are as different as <a href=\"http:\/\/en.wikipedia.org\/wiki\/Men_Are_from_Mars,_Women_Are_from_Venus\" target=\"_blank\">Venus and Mars<\/a> when it comes to their perceptions of marketing messages. However, are the perceptions which are based on color the only differentiator?<\/p>\n<p><b>Viva la Difference!<\/b><\/p>\n<p><b><\/b>As it turns out, reaction to color in ads is not the only way guys and gals differ. Research from the <a href=\"http:\/\/www.techvibes.com\/blog\/advertising-to-women-vs-men-2013-03-13\" target=\"_blank\">Nielsen NeuroFocus study<\/a>\u00a0noted that there are significant differences between the genders when it comes to how they think, react, shop and watch.<\/p>\n<p>The report noted, \u201cWhile male and female brains may look alike on the outside, there are differences within them that are directly correlated with how men and women process information, express this information, express emotion, interact with others and approach daily routines.\u201d According to the marketing experts at Nielsen, it appears that women\u2019s brains are hardwired for big-picture thinking, multitasking, \u201cgut\u201d reasoning, social and verbal skills and worry\/empathy. Conversely, the brains of guys are preconditioned for concrete thinking, goal oriented tasks, logical solutions and competition\/defense.<\/p>\n<p>In no small way, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Darwinism\" target=\"_blank\">Darwin\u2019s theories<\/a> on evolution and the survival of the fittest, predicted this mess we marketing people find ourselves. Like the cavemen that they were\/are, men are goal-oriented shoppers \u2013 on a mission \u2013 to go out and hunt down that golf shirt and drag it back to the cave, uh closet.<\/p>\n<p>Women, on the other hand, will take their time, shop around and look for good deals. You\u2019ve probably heard a woman say something like \u201cOh, I don\u2019t know what I\u2019m looking for, but when I find it, I\u2019ll buy it.\u201d This kind of thinking, which, over time, leads to better deals, drives men nuts!<\/p>\n<p><b><a href=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2013\/08\/iStock_000025524306Large.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-2091\" alt=\"Male and female brains\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2013\/08\/iStock_000025524306Large-300x159.jpg\" width=\"300\" height=\"159\" srcset=\"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2013\/08\/iStock_000025524306Large-300x159.jpg 300w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2013\/08\/iStock_000025524306Large-1024x544.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Navigation Tips<\/b><\/p>\n<p>So, what does this mean to companies who sell products to both men and women? At <a href=\"http:\/\/prejeancreative.com\/index_busters.html\" target=\"_blank\">Prejean Creative,<\/a> we help our clients navigate the treacherous waters of advertising messaging and design. We\u2019ve learned many lessons, both from marketing research and hard-earned, anecdotal experience, and these lessons inform the recommendations we make. While we don\u2019t necessarily agree with all of these findings \u2013 considerations such as branding objectives and budget will trump many gender assumptions \u2013 it\u2019s fun to think about the implications of this research.<\/p>\n<p>There are other creative considerations which are based on the media being employed in the campaign and messaging. For example, many if not most buying decisions are now driven by online messaging. Testing the colors, layout format and messaging in the context of an online environment before the campaign is launched has become an important consideration. A recent Forester Research study noted 47 percent of retailers participating in the survey said testing of site layout has become one of the top five merchandising priorities for online businesses and ads.<\/p>\n<p><b>Where the Paths of Venus and Mars Cross<\/b><\/p>\n<p>Are men seduced by red? Do women dig into the details? If this research is to be believed the answers seem to be yes and yes. However, this may be an opportunity rather than a problem.<\/p>\n<p>With the move toward personalized marketing made possible by the overwhelming proliferation of mobile devices and social networks, it\u2019s now possible and even advisable to create gender-specific messages for products that are purchased by both men and women. We\u2019re here to help you with seizing this opportunity. If you\u2019re a man, <a href=\"http:\/\/www.prejeancreative.com\/contacting-prejean-creative.html\" target=\"_blank\"><span style=\"color: #ff0000;\"><strong>Call Us Now!<\/strong><\/span><\/a>\u00a0And, <em><span style=\"color: #00ccff;\">if<\/span><\/em><span style=\"color: #3366ff;\"><em><span style=\"color: #00ccff;\">\u00a0you\u2019re a woman<\/span><\/em>,<\/span>\u00a0we have a <a href=\"http:\/\/www.prejeancreative.com\/about-prejean-creative.html\" target=\"_blank\">logical approach<\/a> to advertising that will deliver value and an exemplary return on your investment.<\/p>\n<p>(Hey, just think of that previous sentence as a little more marketing research!)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So, a young guy walks into a car dealership and picks up a sales brochure for a luxury vehicle. Stop me if you\u2019ve heard this one. At the same time, a young mother of two is sitting in the waiting &hellip; <a href=\"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/08\/02\/news-flash-men-and-women-are-different\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,189,1],"tags":[201,203,202],"class_list":["post-2061","post","type-post","status-publish","format-standard","hentry","category-advertising","category-marketing-2","category-miscellaneous","tag-color-in-marketing","tag-gender-marketing","tag-marketing-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News Flash: Men and Women are Different -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/08\/02\/news-flash-men-and-women-are-different\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News Flash: Men and Women are Different -\" \/>\n<meta property=\"og:description\" content=\"So, a young guy walks into a car dealership and picks up a sales brochure for a luxury vehicle. Stop me if you\u2019ve heard this one. At the same time, a young mother of two is sitting in the waiting &hellip; Continue reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/08\/02\/news-flash-men-and-women-are-different\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-02T22:24:56+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2013\/08\/iStock_000020383941Large-209x300.jpg\" \/>\n<meta name=\"author\" content=\"Prejean Creative\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PrejeanCreative\" \/>\n<meta name=\"twitter:site\" content=\"@PrejeanCreative\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Prejean Creative\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2013\\\/08\\\/02\\\/news-flash-men-and-women-are-different\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2013\\\/08\\\/02\\\/news-flash-men-and-women-are-different\\\/\"},\"author\":{\"name\":\"Prejean Creative\",\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/#\\\/schema\\\/person\\\/685d9406b5f81562c138298c72263b2a\"},\"headline\":\"News Flash: Men and Women are Different\",\"datePublished\":\"2013-08-02T22:24:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2013\\\/08\\\/02\\\/news-flash-men-and-women-are-different\\\/\"},\"wordCount\":985,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2013\\\/08\\\/02\\\/news-flash-men-and-women-are-different\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/wp-content\\\/uploads\\\/2013\\\/08\\\/iStock_000020383941Large-209x300.jpg\",\"keywords\":[\"Color in marketing\",\"Gender marketing\",\"Marketing research\"],\"articleSection\":[\"Advertising\",\"Marketing\",\"Miscellaneous\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2013\\\/08\\\/02\\\/news-flash-men-and-women-are-different\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2013\\\/08\\\/02\\\/news-flash-men-and-women-are-different\\\/\",\"url\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2013\\\/08\\\/02\\\/news-flash-men-and-women-are-different\\\/\",\"name\":\"News Flash: Men and Women are Different -\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2013\\\/08\\\/02\\\/news-flash-men-and-women-are-different\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2013\\\/08\\\/02\\\/news-flash-men-and-women-are-different\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/wp-content\\\/uploads\\\/2013\\\/08\\\/iStock_000020383941Large-209x300.jpg\",\"datePublished\":\"2013-08-02T22:24:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2013\\\/08\\\/02\\\/news-flash-men-and-women-are-different\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2013\\\/08\\\/02\\\/news-flash-men-and-women-are-different\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2013\\\/08\\\/02\\\/news-flash-men-and-women-are-different\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/wp-content\\\/uploads\\\/2013\\\/08\\\/iStock_000020383941Large.jpg\",\"contentUrl\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/wp-content\\\/uploads\\\/2013\\\/08\\\/iStock_000020383941Large.jpg\",\"width\":1853,\"height\":2653},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2013\\\/08\\\/02\\\/news-flash-men-and-women-are-different\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News Flash: Men and Women are Different\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/#website\",\"url\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/\",\"name\":\"\",\"description\":\"\",\"publisher\":{\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/#organization\",\"name\":\"Prejean Creative Advertising & Design\",\"url\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/pc_logo183.gif\",\"contentUrl\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/pc_logo183.gif\",\"width\":183,\"height\":92,\"caption\":\"Prejean Creative Advertising & Design\"},\"image\":{\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/PrejeanCreative\"]},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/#\\\/schema\\\/person\\\/685d9406b5f81562c138298c72263b2a\",\"name\":\"Prejean Creative\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9d48771305d37b2dba1be930a34e66419f43822e98d068f39b884906701a97d4?s=96&d=blank&r=r\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9d48771305d37b2dba1be930a34e66419f43822e98d068f39b884906701a97d4?s=96&d=blank&r=r\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9d48771305d37b2dba1be930a34e66419f43822e98d068f39b884906701a97d4?s=96&d=blank&r=r\",\"caption\":\"Prejean Creative\"},\"description\":\"Prejean Creative believes that brainpower is the most effective marketing tool there is. We focus on well-reasoned concepts, compelling design and meticulous execution. If you think this fundamental, disciplined approach makes sense, contact us and we\u2019ll share our thoughts with you. Otherwise, please enjoy Drawing Conclusions.\",\"url\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"News Flash: Men and Women are Different -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/08\/02\/news-flash-men-and-women-are-different\/","og_locale":"en_US","og_type":"article","og_title":"News Flash: Men and Women are Different -","og_description":"So, a young guy walks into a car dealership and picks up a sales brochure for a luxury vehicle. Stop me if you\u2019ve heard this one. At the same time, a young mother of two is sitting in the waiting &hellip; Continue reading &rarr;","og_url":"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/08\/02\/news-flash-men-and-women-are-different\/","article_published_time":"2013-08-02T22:24:56+00:00","og_image":[{"url":"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2013\/08\/iStock_000020383941Large-209x300.jpg","type":"","width":"","height":""}],"author":"Prejean Creative","twitter_card":"summary_large_image","twitter_creator":"@PrejeanCreative","twitter_site":"@PrejeanCreative","twitter_misc":{"Written by":"Prejean Creative","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/08\/02\/news-flash-men-and-women-are-different\/#article","isPartOf":{"@id":"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/08\/02\/news-flash-men-and-women-are-different\/"},"author":{"name":"Prejean Creative","@id":"http:\/\/www.prejeancreative.com\/pc_blog\/#\/schema\/person\/685d9406b5f81562c138298c72263b2a"},"headline":"News Flash: Men and Women are Different","datePublished":"2013-08-02T22:24:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/08\/02\/news-flash-men-and-women-are-different\/"},"wordCount":985,"commentCount":0,"publisher":{"@id":"http:\/\/www.prejeancreative.com\/pc_blog\/#organization"},"image":{"@id":"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/08\/02\/news-flash-men-and-women-are-different\/#primaryimage"},"thumbnailUrl":"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2013\/08\/iStock_000020383941Large-209x300.jpg","keywords":["Color in marketing","Gender marketing","Marketing research"],"articleSection":["Advertising","Marketing","Miscellaneous"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.prejeancreative.com\/pc_blog\/2013\/08\/02\/news-flash-men-and-women-are-different\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/08\/02\/news-flash-men-and-women-are-different\/","url":"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/08\/02\/news-flash-men-and-women-are-different\/","name":"News Flash: Men and Women are Different -","isPartOf":{"@id":"http:\/\/www.prejeancreative.com\/pc_blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/08\/02\/news-flash-men-and-women-are-different\/#primaryimage"},"image":{"@id":"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/08\/02\/news-flash-men-and-women-are-different\/#primaryimage"},"thumbnailUrl":"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2013\/08\/iStock_000020383941Large-209x300.jpg","datePublished":"2013-08-02T22:24:56+00:00","breadcrumb":{"@id":"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/08\/02\/news-flash-men-and-women-are-different\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.prejeancreative.com\/pc_blog\/2013\/08\/02\/news-flash-men-and-women-are-different\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/08\/02\/news-flash-men-and-women-are-different\/#primaryimage","url":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2013\/08\/iStock_000020383941Large.jpg","contentUrl":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2013\/08\/iStock_000020383941Large.jpg","width":1853,"height":2653},{"@type":"BreadcrumbList","@id":"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/08\/02\/news-flash-men-and-women-are-different\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/www.prejeancreative.com\/pc_blog\/"},{"@type":"ListItem","position":2,"name":"News Flash: Men and Women are Different"}]},{"@type":"WebSite","@id":"http:\/\/www.prejeancreative.com\/pc_blog\/#website","url":"http:\/\/www.prejeancreative.com\/pc_blog\/","name":"","description":"","publisher":{"@id":"http:\/\/www.prejeancreative.com\/pc_blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/www.prejeancreative.com\/pc_blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"http:\/\/www.prejeancreative.com\/pc_blog\/#organization","name":"Prejean Creative Advertising & Design","url":"http:\/\/www.prejeancreative.com\/pc_blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/www.prejeancreative.com\/pc_blog\/#\/schema\/logo\/image\/","url":"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/04\/pc_logo183.gif","contentUrl":"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/04\/pc_logo183.gif","width":183,"height":92,"caption":"Prejean Creative Advertising & Design"},"image":{"@id":"http:\/\/www.prejeancreative.com\/pc_blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/PrejeanCreative"]},{"@type":"Person","@id":"http:\/\/www.prejeancreative.com\/pc_blog\/#\/schema\/person\/685d9406b5f81562c138298c72263b2a","name":"Prejean Creative","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9d48771305d37b2dba1be930a34e66419f43822e98d068f39b884906701a97d4?s=96&d=blank&r=r","url":"https:\/\/secure.gravatar.com\/avatar\/9d48771305d37b2dba1be930a34e66419f43822e98d068f39b884906701a97d4?s=96&d=blank&r=r","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9d48771305d37b2dba1be930a34e66419f43822e98d068f39b884906701a97d4?s=96&d=blank&r=r","caption":"Prejean Creative"},"description":"Prejean Creative believes that brainpower is the most effective marketing tool there is. We focus on well-reasoned concepts, compelling design and meticulous execution. If you think this fundamental, disciplined approach makes sense, contact us and we\u2019ll share our thoughts with you. Otherwise, please enjoy Drawing Conclusions.","url":"https:\/\/www.prejeancreative.com\/pc_blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-json\/wp\/v2\/posts\/2061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-json\/wp\/v2\/comments?post=2061"}],"version-history":[{"count":32,"href":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-json\/wp\/v2\/posts\/2061\/revisions"}],"predecessor-version":[{"id":2099,"href":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-json\/wp\/v2\/posts\/2061\/revisions\/2099"}],"wp:attachment":[{"href":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-json\/wp\/v2\/media?parent=2061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-json\/wp\/v2\/categories?post=2061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-json\/wp\/v2\/tags?post=2061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}