{"id":2312,"date":"2013-09-09T16:21:38","date_gmt":"2013-09-09T20:21:38","guid":{"rendered":"http:\/\/www.prejeancreative.com\/pc_blog\/?p=2312"},"modified":"2013-10-10T17:30:01","modified_gmt":"2013-10-10T21:30:01","slug":"the-eyes-have-it","status":"publish","type":"post","link":"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/09\/09\/the-eyes-have-it\/","title":{"rendered":"The Eyes Have It"},"content":{"rendered":"<div class=\"facebook_like_button\" style=\"float: right; margin-left: 10px;\"><iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fwww.prejeancreative.com%2Fpc_blog%2F2013%2F09%2F09%2Fthe-eyes-have-it%2F&amp;layout=button_count&amp;show_faces=false&amp;action=like&amp;colorscheme=light&amp;width=200\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:200px; height:20px\"><\/iframe><\/div>\n<p><a href=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2013\/09\/imgres-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2339\" alt=\"imgres-3\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2013\/09\/imgres-3.jpg\" width=\"290\" height=\"240\" \/><\/a>It turns out that the message of the movie\u00a0<em>The Minority Report<\/em> was prescient. You might remember the scene where Captain John Anderton (Tom Cruise) was quickly walking through the shopping mall of the future while personalized ads &#8211; from beer to boxers &#8211; were catching his eyes. If not, just scroll below for the clip.<\/p>\n<p>The developers and purveyors of digital media \u2013 websites, social networks, search media, email and others \u2013 have long boasted that this media has the ultimate benefit over traditional media such as newspapers, outdoor, radio and television: the audience analytics allow it to be quantifiable. The argument goes that analytical tools such as <a href=\"http:\/\/www.google.com\/analytics\/\" target=\"_blank\">Google Analytics<\/a> and other, more sophisticated tools can get an accurate count of the number and behavior of consumers who engage with this media and this precision is not possible with traditional media. \u00a0The digerati have claimed \u2013 ad nauseam \u2013 \u201cif it can\u2019t be measured, it can\u2019t be managed.\u201d<\/p>\n<p>This is a very compelling argument for ad agencies like <a href=\"http:\/\/prejeancreative.com\/index_busters.html\" target=\"_blank\">Prejean Creative.<\/a> We must investigate the benefit vs. cost, reach vs. frequency and the ying vs. yang of digital vs. traditional media every day. However, this analytic advantage of digital media over traditional media could change if digital behemoth <a href=\"https:\/\/www.google.com\/\" target=\"_blank\">Google<\/a> develops a new advertising audience tracking tool.<\/p>\n<div class=\"\"><iframe loading=\"lazy\" title=\"Minority Report - Personal Advertising in the Future\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/7bXJ_obaiYQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>Don\u2019t look now but those intrepid Googlers have been hard at work in their secret laboratory again. They\u2019ve received another patent that could change the world of advertising and this was reported a couple of weeks ago in science and technology website <a href=\"http:\/\/phys.org\/\" target=\"_blank\">Phys.org.<\/a><\/p>\n<p>In the near or distant future \u2013 depending on the decision of Google \u2013 advertisers might be adding more hyphenated phrases to their lexicon. To the group of \u201cPay-per\u201d phrases such pay-per-view or pay-per-click, we could be adding <a href=\"http:\/\/marketingland.com\/pay-per-gaze-advertising-new-google-patent-may-reveal-plans-for-monetizing-google-glass-55714\" target=\"_blank\">pay-per-gaze.<\/a> Here\u2019s why.<\/p>\n<p><b>Accurately Measuring Media\u2019s Impact<\/b><br \/>\n<a href=\"http:\/\/en.wikipedia.org\/wiki\/John_Wanamaker\" target=\"_blank\">John Wanamaker,<\/a> a 19<sup>th<\/sup> century retail pioneer from Philadelphia, is credited with coining the phrase still used by 21<sup>st<\/sup> century marketing directors. Wanamaker famously noted, \u201cHalf the money I spend on advertising is wasted; the trouble is, I don\u2019t know which half!\u201d Even the pioneers of advertising were trying to figure out how many and who was consuming their ads.<\/p>\n<p>Advertising trade publication, <a href=\"http:\/\/www.marketingweek.co.uk\/news\/google-patents-pay-per-gaze-eye-tracking-ad-technology\/4007674.article\" target=\"_blank\">MarketingWeek,<\/a> noted, \u201cGoogle has been granted a set of patents for eye-tracking advertising technology, which could detect when a person is looking at an advert &#8211; be it online or offline &#8211; and infer their emotional response to it.\u201d<\/p>\n<p>How will this tracking work? No one is really saying yet, but the Phys.org article suggests the tracking technique, based on the \u201cgaze,\u201d could be implemented with a head-mounted device, such as <a href=\"http:\/\/www.google.com\/glass\/start\/\" target=\"_blank\">Google Glass.<\/a> Obviously, it would be no coincidence for the multibillion dollar Google to incorporate an existing, albeit nascent technology, in another service. That\u2019s how they got to be a multibillion dollar company.<\/p>\n<p><a href=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2013\/09\/google-glass-product-2013-46_460-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2335\" alt=\"google-glass-product-2013-46_460-1\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2013\/09\/google-glass-product-2013-46_460-1.jpg\" width=\"460\" height=\"296\" srcset=\"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2013\/09\/google-glass-product-2013-46_460-1.jpg 460w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2013\/09\/google-glass-product-2013-46_460-1-300x193.jpg 300w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/a>Once the \u201cgaze\u201d of an ad occurs, the tracking mechanism could communicate this action to a server, allowing Google to create \u201cpay-per-gaze\u201d that would register whether an individual has looked at an ad before charging the brand. This is similar to \u201ccost-per-click\u201d. The MarketingWeek and Phys.org articles note the technology could infer \u201cemotional state information\u201d by measuring a user\u2019s pupil dilation. This aspect of the technology could pose a teeny, tiny problem.<\/p>\n<p>Using pupil dilation to gauge emotional responses has been seen as problematic by academics and neuro-ad geeks in the past. One of these nay-sayers, Mihkel Jaatman, commented on the news by saying, \u201cPolluting factors such as sounds or changes in light affect pupil dilation too much to properly isolate people\u2019s reactions to ads. While pupil dilation could work in a lab, with a closed door, perfect lighting and nobody making noise, it\u2019s almost impossible to measure in a real-world setting.\u201d Google will have to work this problem out, but fortunately for them, they have plenty of cash and smart people wandering around to do this.<\/p>\n<p>This tracking tool also presents yet another privacy problem for the world\u2019s biggest search engine. However, the patent notes \u201can individual\u2019s privacy would be protected by the removal of personal identifying data &#8211; which would also be encrypted &#8211; so advertisers would only be provided anonymous analytics.\u201d The patent also suggests it could offer users opt-in or opt-out privileges, to control the type of data being gathered and to whom it might be shared.<\/p>\n<p><b>We\u2019re Going to Need a New Acronym<\/b><br \/>\nClearly, this technology is not ready for use by any advertising agency\u2019s media department. It may take decades to work out the logistic challenges noted above and even if this occurs, the Google gaze technology may find its niche in marketing research environment \u2013 similar to focus groups \u2013 rather than being used as we scan magazines or recording our responses to billboards.<\/p>\n<p>In fact, analytics from pay-per-gaze may never show up in the Prejean Creative media buyer\u2019s in-box. A Google spokesperson noted, \u201cWe hold patents on a variety of ideas. Some of these ideas later mature into real products or services, some don\u2019t.\u201d<\/p>\n<p>However, if the bugs are worked out on this little bit of intellectual property, it will forever change the way traditional advertising is measured. It would also extend Google\u2019s online\/digital advertising business into more old-school media such as newspapers, outdoor and magazines. Time will tell if this pay-per-gaze, or pay-per-peek, as some are calling this technology, comes to fruition.<\/p>\n<p>If, however, it becomes a part of the media buyer\u2019s tool kit, these data denizens will have to invent some kind of snappy acronym to call it. CPM is taken and GRP is already being used. We like PPG \u2013 point-per-gaze. What do you think an appropriate acronym should be? Comment below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It turns out that the message of the movie\u00a0The Minority Report was prescient. You might remember the scene where Captain John Anderton (Tom Cruise) was quickly walking through the shopping mall of the future while personalized ads &#8211; from beer &hellip; <a href=\"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/09\/09\/the-eyes-have-it\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,162,189,1,188],"tags":[436,126,227,223,226,224,228,229,225],"class_list":["post-2312","post","type-post","status-publish","format-standard","hentry","category-advertising","category-digital-design","category-marketing-2","category-miscellaneous","category-technology","tag-advertising","tag-digital-media","tag-eye-tracking-technology","tag-google","tag-google-analytics","tag-google-glass","tag-pay-per-gaze","tag-pupil-dilation","tag-the-minority-report"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Eyes Have It -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/09\/09\/the-eyes-have-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Eyes Have It -\" \/>\n<meta property=\"og:description\" content=\"It turns out that the message of the movie\u00a0The Minority Report was prescient. You might remember the scene where Captain John Anderton (Tom Cruise) was quickly walking through the shopping mall of the future while personalized ads &#8211; from beer &hellip; Continue reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/09\/09\/the-eyes-have-it\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-09T20:21:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-10-10T21:30:01+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2013\/09\/imgres-3.jpg\" \/>\n<meta name=\"author\" content=\"Prejean Creative\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PrejeanCreative\" \/>\n<meta name=\"twitter:site\" content=\"@PrejeanCreative\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Prejean Creative\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2013\\\/09\\\/09\\\/the-eyes-have-it\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2013\\\/09\\\/09\\\/the-eyes-have-it\\\/\"},\"author\":{\"name\":\"Prejean Creative\",\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/#\\\/schema\\\/person\\\/685d9406b5f81562c138298c72263b2a\"},\"headline\":\"The Eyes Have It\",\"datePublished\":\"2013-09-09T20:21:38+00:00\",\"dateModified\":\"2013-10-10T21:30:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2013\\\/09\\\/09\\\/the-eyes-have-it\\\/\"},\"wordCount\":970,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2013\\\/09\\\/09\\\/the-eyes-have-it\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/wp-content\\\/uploads\\\/2013\\\/09\\\/imgres-3.jpg\",\"keywords\":[\"Advertising\",\"Digital Media\",\"eye-tracking technology\",\"Google\",\"Google Analytics\",\"Google Glass\",\"pay-per-gaze\",\"pupil dilation\",\"The Minority Report\"],\"articleSection\":[\"Advertising\",\"Digital Design\",\"Marketing\",\"Miscellaneous\",\"Technology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2013\\\/09\\\/09\\\/the-eyes-have-it\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2013\\\/09\\\/09\\\/the-eyes-have-it\\\/\",\"url\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2013\\\/09\\\/09\\\/the-eyes-have-it\\\/\",\"name\":\"The Eyes Have It -\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2013\\\/09\\\/09\\\/the-eyes-have-it\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2013\\\/09\\\/09\\\/the-eyes-have-it\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/wp-content\\\/uploads\\\/2013\\\/09\\\/imgres-3.jpg\",\"datePublished\":\"2013-09-09T20:21:38+00:00\",\"dateModified\":\"2013-10-10T21:30:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2013\\\/09\\\/09\\\/the-eyes-have-it\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2013\\\/09\\\/09\\\/the-eyes-have-it\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2013\\\/09\\\/09\\\/the-eyes-have-it\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/wp-content\\\/uploads\\\/2013\\\/09\\\/imgres-3.jpg\",\"contentUrl\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/wp-content\\\/uploads\\\/2013\\\/09\\\/imgres-3.jpg\",\"width\":290,\"height\":240},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2013\\\/09\\\/09\\\/the-eyes-have-it\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Eyes Have It\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/#website\",\"url\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/\",\"name\":\"\",\"description\":\"\",\"publisher\":{\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/#organization\",\"name\":\"Prejean Creative Advertising & Design\",\"url\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/pc_logo183.gif\",\"contentUrl\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/pc_logo183.gif\",\"width\":183,\"height\":92,\"caption\":\"Prejean Creative Advertising & Design\"},\"image\":{\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/PrejeanCreative\"]},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/#\\\/schema\\\/person\\\/685d9406b5f81562c138298c72263b2a\",\"name\":\"Prejean Creative\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9d48771305d37b2dba1be930a34e66419f43822e98d068f39b884906701a97d4?s=96&d=blank&r=r\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9d48771305d37b2dba1be930a34e66419f43822e98d068f39b884906701a97d4?s=96&d=blank&r=r\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9d48771305d37b2dba1be930a34e66419f43822e98d068f39b884906701a97d4?s=96&d=blank&r=r\",\"caption\":\"Prejean Creative\"},\"description\":\"Prejean Creative believes that brainpower is the most effective marketing tool there is. We focus on well-reasoned concepts, compelling design and meticulous execution. If you think this fundamental, disciplined approach makes sense, contact us and we\u2019ll share our thoughts with you. Otherwise, please enjoy Drawing Conclusions.\",\"url\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Eyes Have It -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/09\/09\/the-eyes-have-it\/","og_locale":"en_US","og_type":"article","og_title":"The Eyes Have It -","og_description":"It turns out that the message of the movie\u00a0The Minority Report was prescient. You might remember the scene where Captain John Anderton (Tom Cruise) was quickly walking through the shopping mall of the future while personalized ads &#8211; from beer &hellip; Continue reading &rarr;","og_url":"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/09\/09\/the-eyes-have-it\/","article_published_time":"2013-09-09T20:21:38+00:00","article_modified_time":"2013-10-10T21:30:01+00:00","og_image":[{"url":"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2013\/09\/imgres-3.jpg","type":"","width":"","height":""}],"author":"Prejean Creative","twitter_card":"summary_large_image","twitter_creator":"@PrejeanCreative","twitter_site":"@PrejeanCreative","twitter_misc":{"Written by":"Prejean Creative","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/09\/09\/the-eyes-have-it\/#article","isPartOf":{"@id":"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/09\/09\/the-eyes-have-it\/"},"author":{"name":"Prejean Creative","@id":"http:\/\/www.prejeancreative.com\/pc_blog\/#\/schema\/person\/685d9406b5f81562c138298c72263b2a"},"headline":"The Eyes Have It","datePublished":"2013-09-09T20:21:38+00:00","dateModified":"2013-10-10T21:30:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/09\/09\/the-eyes-have-it\/"},"wordCount":970,"commentCount":0,"publisher":{"@id":"http:\/\/www.prejeancreative.com\/pc_blog\/#organization"},"image":{"@id":"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/09\/09\/the-eyes-have-it\/#primaryimage"},"thumbnailUrl":"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2013\/09\/imgres-3.jpg","keywords":["Advertising","Digital Media","eye-tracking technology","Google","Google Analytics","Google Glass","pay-per-gaze","pupil dilation","The Minority Report"],"articleSection":["Advertising","Digital Design","Marketing","Miscellaneous","Technology"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.prejeancreative.com\/pc_blog\/2013\/09\/09\/the-eyes-have-it\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/09\/09\/the-eyes-have-it\/","url":"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/09\/09\/the-eyes-have-it\/","name":"The Eyes Have It -","isPartOf":{"@id":"http:\/\/www.prejeancreative.com\/pc_blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/09\/09\/the-eyes-have-it\/#primaryimage"},"image":{"@id":"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/09\/09\/the-eyes-have-it\/#primaryimage"},"thumbnailUrl":"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2013\/09\/imgres-3.jpg","datePublished":"2013-09-09T20:21:38+00:00","dateModified":"2013-10-10T21:30:01+00:00","breadcrumb":{"@id":"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/09\/09\/the-eyes-have-it\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.prejeancreative.com\/pc_blog\/2013\/09\/09\/the-eyes-have-it\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/09\/09\/the-eyes-have-it\/#primaryimage","url":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2013\/09\/imgres-3.jpg","contentUrl":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2013\/09\/imgres-3.jpg","width":290,"height":240},{"@type":"BreadcrumbList","@id":"https:\/\/www.prejeancreative.com\/pc_blog\/2013\/09\/09\/the-eyes-have-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/www.prejeancreative.com\/pc_blog\/"},{"@type":"ListItem","position":2,"name":"The Eyes Have It"}]},{"@type":"WebSite","@id":"http:\/\/www.prejeancreative.com\/pc_blog\/#website","url":"http:\/\/www.prejeancreative.com\/pc_blog\/","name":"","description":"","publisher":{"@id":"http:\/\/www.prejeancreative.com\/pc_blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/www.prejeancreative.com\/pc_blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"http:\/\/www.prejeancreative.com\/pc_blog\/#organization","name":"Prejean Creative Advertising & Design","url":"http:\/\/www.prejeancreative.com\/pc_blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/www.prejeancreative.com\/pc_blog\/#\/schema\/logo\/image\/","url":"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/04\/pc_logo183.gif","contentUrl":"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/04\/pc_logo183.gif","width":183,"height":92,"caption":"Prejean Creative Advertising & Design"},"image":{"@id":"http:\/\/www.prejeancreative.com\/pc_blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/PrejeanCreative"]},{"@type":"Person","@id":"http:\/\/www.prejeancreative.com\/pc_blog\/#\/schema\/person\/685d9406b5f81562c138298c72263b2a","name":"Prejean Creative","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9d48771305d37b2dba1be930a34e66419f43822e98d068f39b884906701a97d4?s=96&d=blank&r=r","url":"https:\/\/secure.gravatar.com\/avatar\/9d48771305d37b2dba1be930a34e66419f43822e98d068f39b884906701a97d4?s=96&d=blank&r=r","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9d48771305d37b2dba1be930a34e66419f43822e98d068f39b884906701a97d4?s=96&d=blank&r=r","caption":"Prejean Creative"},"description":"Prejean Creative believes that brainpower is the most effective marketing tool there is. We focus on well-reasoned concepts, compelling design and meticulous execution. If you think this fundamental, disciplined approach makes sense, contact us and we\u2019ll share our thoughts with you. Otherwise, please enjoy Drawing Conclusions.","url":"https:\/\/www.prejeancreative.com\/pc_blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-json\/wp\/v2\/posts\/2312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-json\/wp\/v2\/comments?post=2312"}],"version-history":[{"count":19,"href":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-json\/wp\/v2\/posts\/2312\/revisions"}],"predecessor-version":[{"id":2340,"href":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-json\/wp\/v2\/posts\/2312\/revisions\/2340"}],"wp:attachment":[{"href":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-json\/wp\/v2\/media?parent=2312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-json\/wp\/v2\/categories?post=2312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-json\/wp\/v2\/tags?post=2312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}