{"id":2816,"date":"2014-04-09T15:08:29","date_gmt":"2014-04-09T19:08:29","guid":{"rendered":"http:\/\/www.prejeancreative.com\/pc_blog\/?p=2816"},"modified":"2014-04-09T15:08:29","modified_gmt":"2014-04-09T19:08:29","slug":"getting-handle-habits","status":"publish","type":"post","link":"https:\/\/www.prejeancreative.com\/pc_blog\/2014\/04\/09\/getting-handle-habits\/","title":{"rendered":"Getting a Handle on Habits"},"content":{"rendered":"<div class=\"facebook_like_button\" style=\"float: right; margin-left: 10px;\"><iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fwww.prejeancreative.com%2Fpc_blog%2F2014%2F04%2F09%2Fgetting-handle-habits%2F&amp;layout=button_count&amp;show_faces=false&amp;action=like&amp;colorscheme=light&amp;width=200\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:200px; height:20px\"><\/iframe><\/div>\n<p><a href=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/04\/habits_01.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2820\" alt=\"habits_01\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/04\/habits_01.jpg\" width=\"598\" height=\"330\" srcset=\"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/04\/habits_01.jpg 598w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/04\/habits_01-300x165.jpg 300w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Finally! The resolutionaries have retreated back to their couch-potato,\u00a0carbohydrate-consuming and slovenly ways. It usually happens on or before the Ides of March or at the very latest, April Fool\u2019s Day, every year. They wake up one day and mumble something like: \u201cWhat the heck was I thinking? I can\u2019t keep doing this! This is crazy!\u201d<\/p>\n<p>You probably know a resolutionary or two. For that matter, you might be one.<\/p>\n<p>They are those well-meaning people who while basking in the glow of that last glass of champagne early on New Year\u2019s Day RESOLVE to change any number of their deleterious ways. They really, really mean to try and do better in the coming year, but somehow they never do.<\/p>\n<p><b>Automatic Behavior<\/b><br \/>\nThis predictable turn of events informs a subject which has perplexed mankind and kind women for centuries. The subject is, of course, habits. How do they get started? If it is a bad habit, how does one stop it? If it\u2019s a good habit, how does one start more of them?<\/p>\n<p>In his fascinating book, \u201c<a href=\"http:\/\/www.amazon.com\/dp\/081298160X\">The Power of Habit<\/a>,\u201d business writer Charles Duhigg, explains this phenomenon. As is the usual case with the human condition, it all starts in the brain.<\/p>\n<p><a href=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/04\/power-of-habit.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-2817\" alt=\"power of habit\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/04\/power-of-habit-195x300.png\" width=\"195\" height=\"300\" srcset=\"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/04\/power-of-habit-195x300.png 195w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/04\/power-of-habit.png 225w\" sizes=\"auto, (max-width: 195px) 100vw, 195px\" \/><\/a>Neuroscientists trace our habit-making behavior to a part of the brain called the \u201c<a href=\"http:\/\/en.wikipedia.org\/wiki\/Basal_ganglia\">basal ganglia,<\/a>\u201d which also plays a key role in the development of emotions, memories and pattern recognition. The much more proactive behavior \u2013 making a decision \u2013 is made in a completely different part of the brain, the <a href=\"http:\/\/en.wikipedia.org\/wiki\/Prefrontal_cortex\">prefrontal cortex<\/a>.<\/p>\n<p>Here\u2019s a key point. As soon as a behavior becomes automatic \u2013 lighting up another cigarette, pounding down a six-pack and a bag of potato chips or any of thousands of other habits \u2013 the decision-making part of the brain goes into a sleep mode. It\u2019s on autopilot and the plane is going wherever it wants to go.<\/p>\n<p><b>Looping the Loop<br \/>\n<\/b>Duhigg notes that every habit starts with a psychological pattern called a \u201chabit loop\u201d which is a three-part process. First, there\u2019s a trigger which tells the brain to go into automatic mode and allow the behavior to go crazy. Then there\u2019s the routine which is the behavior itself. The third step is the reward. This is something your brain likes and helps it remember the habit loop in the future.<\/p>\n<p><a href=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/04\/habits_quotes1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2822\" alt=\"habits_quotes1\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/04\/habits_quotes1.jpg\" width=\"393\" height=\"177\" srcset=\"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/04\/habits_quotes1.jpg 393w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/04\/habits_quotes1-300x135.jpg 300w\" sizes=\"auto, (max-width: 393px) 100vw, 393px\" \/><\/a>Do you have any bad habits? No. Me neither. However, for that \u201cfriend\u201d who might have a few, you might want to encourage him\/her to take a vacation.<\/p>\n<p>Habits thrive in the same old routine, taking place in the same old environment. However, when the routine is removed \u2013 such as when one is on a vacation \u2013 all of the old triggers and rewards are not there. If you want to stop smoking, try starting this process while on a vacation.<\/p>\n<p><b>Marketing Habits<\/b><br \/>\nChoosing which brand of toothpaste or laundry soap is pretty much habitual. Certainly, this brand loyalty must be earned at the beginning of the consumer\/brand relationship. However, after this has been completed, the power of the habit loop works its magic. In many cases, a consumer can\u2019t even articulate what pleasurable experience is being derived from his or her purchasing habits.<\/p>\n<p><a href=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/04\/habits_quotes2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2823\" alt=\"habits_quotes2\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/04\/habits_quotes2.jpg\" width=\"393\" height=\"177\" srcset=\"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/04\/habits_quotes2.jpg 393w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/04\/habits_quotes2-300x135.jpg 300w\" sizes=\"auto, (max-width: 393px) 100vw, 393px\" \/><\/a><\/p>\n<p>According to Duhigg, the marketing gurus of consumer product behemoth <a href=\"http:\/\/www.pg.com\/en_US\/\">Proctor\u00a0&amp; Gamble<\/a> used the power of the habit to turn fabric odor eliminator <a href=\"http:\/\/febreze.com\/en-US\/index.aspx\">Febreze<\/a> into a successful product. When this product was first introduced, it came in only one scent and the company\u2019s advertising pitched it as a way to get rid of bad smells. As it turned out, this was the wrong way to start a buying habit.<\/p>\n<p><a href=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/04\/habits_febreze.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2821\" alt=\"habits_febreze\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/04\/habits_febreze.jpg\" width=\"393\" height=\"177\" srcset=\"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/04\/habits_febreze.jpg 393w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/04\/habits_febreze-300x135.jpg 300w\" sizes=\"auto, (max-width: 393px) 100vw, 393px\" \/><\/a><\/p>\n<p>After those first (dismal) sales figures came back to the company, P&amp;G pivoted. That&#8217;s when it reformulated Febreze to include different scents.<\/p>\n<p>Duhigg notes, &#8220;As soon as they did that, people started using it at the end of their cleaning habits to make things smell as nice as they looked,&#8221; he says. &#8220;And what they figured out is that people crave a nice smell when everything looks pretty. Now, no consumer would have said that, but companies can figure this out, and that&#8217;s how they can make products work.&#8221;<\/p>\n<p><a href=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/04\/habits_target.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2824\" alt=\"habits_target\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/04\/habits_target.jpg\" width=\"393\" height=\"177\" srcset=\"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/04\/habits_target.jpg 393w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/04\/habits_target-300x135.jpg 300w\" sizes=\"auto, (max-width: 393px) 100vw, 393px\" \/><\/a><\/p>\n<p>The book also notes how chain stores such as <a href=\"http:\/\/www.target.com\/\">Target <\/a>zero in on pregnant women because their old habits are dramatically changed by the new little bundle of joy in their lives. All of the routines are jettisoned and \u201csuddenly a marketer can come in and sell you new things.\u201d The analysts at Target regularly amass terabytes of data, often collected at the check-out counter, of individual buying habits. This is cross-referenced with credit cards and this is used to start marketing campaigns.<\/p>\n<p>As a sidebar, the privacy breach of Target customers\u2019 credit cards during last Christmas shopping season suggests a little \u201ctweaking\u201d\u00a0of their data-gathering might be\u00a0in order. Perhaps the big data collectors at this retailer should spend as much time and resources on monitoring the security of this information as they do in building\u00a0shopping histories.<\/p>\n<p>Getting a note from the bank saying that one\u2019s credit and debit cards have been compromised by cyber-thieves is one very effective way to break the habit loop of choosing the same old place for shopping. Target now has the challenge of rebuilding the trust lost by the privacy debacle and taking steps to reconstruct the old shopping habit loops. The science behind habits suggests this will not be easy.<\/p>\n<p>So, what&#8217;s the most difficult habit you&#8217;ve ever overcome? Post below and make us feel better about ourselves.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Finally! The resolutionaries have retreated back to their couch-potato,\u00a0carbohydrate-consuming and slovenly ways. It usually happens on or before the Ides of March or at the very latest, April Fool\u2019s Day, every year. They &hellip; <a href=\"https:\/\/www.prejeancreative.com\/pc_blog\/2014\/04\/09\/getting-handle-habits\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,214,189],"tags":[331,335,333,328,332,334,329,336,330],"class_list":["post-2816","post","type-post","status-publish","format-standard","hentry","category-advertising","category-branding-2","category-marketing-2","tag-basal-ganglia","tag-febreze","tag-habit-loop","tag-habits","tag-prefrontal-cortex","tag-proctor-gamble","tag-resolutions","tag-target","tag-the-power-of-habit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Getting a Handle on Habits -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prejeancreative.com\/pc_blog\/2014\/04\/09\/getting-handle-habits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting a Handle on Habits -\" \/>\n<meta property=\"og:description\" content=\"&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Finally! The resolutionaries have retreated back to their couch-potato,\u00a0carbohydrate-consuming and slovenly ways. It usually happens on or before the Ides of March or at the very latest, April Fool\u2019s Day, every year. 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&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Finally! 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