{"id":3238,"date":"2015-01-14T15:43:34","date_gmt":"2015-01-14T19:43:34","guid":{"rendered":"http:\/\/www.prejeancreative.com\/pc_blog\/?p=3238"},"modified":"2015-01-16T11:43:21","modified_gmt":"2015-01-16T15:43:21","slug":"lets-hear-color-year-not","status":"publish","type":"post","link":"https:\/\/www.prejeancreative.com\/pc_blog\/2015\/01\/14\/lets-hear-color-year-not\/","title":{"rendered":"Let&#8217;s Hear it for the Color of the Year. Or Not."},"content":{"rendered":"<div class=\"facebook_like_button\" style=\"float: right; margin-left: 10px;\"><iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fwww.prejeancreative.com%2Fpc_blog%2F2015%2F01%2F14%2Flets-hear-color-year-not%2F&amp;layout=button_count&amp;show_faces=false&amp;action=like&amp;colorscheme=light&amp;width=200\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:200px; height:20px\"><\/iframe><\/div>\n<p><a href=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/p1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3247\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/p1.jpg\" alt=\"p1\" width=\"598\" height=\"274\" srcset=\"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/p1.jpg 598w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/p1-300x137.jpg 300w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\" \/><\/a><br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\nThe color gods have spoken, at least those at Pantone.<\/p>\n<p>In a press release issued in December, Pantone, the global color authority, announced PANTONE\u00ae18-1438 Marsala, \u201ca naturally robust and earthy wine red,\u201d as the Color of the Year for 2015. The announcement was met with a hue (literally) and cry from those who make their living by using colors.<\/p>\n<p>The grandiose gesture of choosing one, highly specific color to represent the entire spectrum for the 365 days of 2015 begs an obvious question: \u201cWhat criteria were used for this monumental decision?\u201d Of course the folks at Pantone anticipated this pesky query. This is their story, and they\u2019re sticking to it.<\/p>\n<p><span style=\"color: #9a504f;\"><em><strong>\u201cThe Color of the Year selection requires careful consideration and, to arrive at the selection, Pantone combs the world looking for color influences. This can include the fashion and entertainment industries \u2013 including films that are in production, the world of art, popular travel destinations and other socio-economic conditions. Influences may also stem from technology, the availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention.\u201d<\/strong><\/em><\/span><\/p>\n<p>According to Leatrice Eiseman, the executive director of the Pantone Color Institute, \u201cMuch like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness. This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.&#8221;<\/p>\n<p><span style=\"font-size: large;\"><b>What Are We Supposed to Do With Marsala?<\/b><\/span><br \/>\n<a href=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/imagesmars44.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3285\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/imagesmars44.jpg\" alt=\"imagesmars44\" width=\"598\" height=\"344\" srcset=\"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/imagesmars44.jpg 598w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/imagesmars44-300x173.jpg 300w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\" \/><\/a><br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\nOne would think something as important as the announcement of the \u201ccolor of the year\u201d would have graphic designers everywhere a-twitter with anticipation. Meh, not so much, at least around these parts.<\/p>\n<p>The guys who design consumer packaging, websites, signage, collateral, television spots and print advertising at Prejean Creative were asked what they thought of Pantone 18-1438 and the response was reminiscent of a bad stand-up comic delivering lame jokes to the crowd at the Holiday Inn near the airport. Uncomfortable silence.<\/p>\n<p><span style=\"font-size: large;\"><b>(Bam! Bam!) \u201cIs this mike on? Is anybody out there?\u201d<\/b><\/span><br \/>\nIn the end, several conclusions were drawn about Marsala\u2019s use for marketing purposes.<\/p>\n<p><a href=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/03\/k_prejean_linkedin.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2800 size-thumbnail\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/03\/k_prejean_linkedin-150x150.jpg\" alt=\"k_prejean_linkedin\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/03\/k_prejean_linkedin-150x150.jpg 150w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/03\/k_prejean_linkedin-300x300.jpg 300w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/03\/k_prejean_linkedin-1024x1024.jpg 1024w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/03\/k_prejean_linkedin-144x144.jpg 144w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2014\/03\/k_prejean_linkedin-900x900.jpg 900w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><a title=\"Kevin Prejean bio\" href=\"http:\/\/www.prejeancreative.com\/kevin.html\" target=\"_blank\">Kevin Prejean<\/a> had this to say about the color Marsala and its best use in graphic design.<\/p>\n<p>&#8220;Marsala, she looks to be versatile. One day, she\u2019s sophisticated enough to be comfortable in high-end, elegant design pieces. On other days, she\u2019s casual and working in the garden. She\u2019s comfortable mingling with similar earthy friends: blue-grays, OD greens, dark mustards, tans.<\/p>\n<p>&#8220;Other than food branding or packaging, I\u2019m not sure Marsala is a good fit for any long-term branding. She seems to be trendy and not appropriate for most companies\u2019\u00a0permanent color palette. Of course, the title\u00a0itself &#8211; Color of the Year &#8211; indicates temporary status.&#8221;<\/p>\n<p><a href=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/gster2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-3260\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/gster2-150x150.jpg\" alt=\"gster2\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/gster2-150x150.jpg 150w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/gster2-144x144.jpg 144w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>Anyone who knows <a title=\"Gary LoBue Jr. bio\" href=\"http:\/\/www.prejeancreative.com\/gary.html\" target=\"_blank\">Gary LoBue Jr.<\/a> knows he has an opinion about everything. Here are his musings about Marsala.<\/p>\n<p>&#8220;This is a no-brainer. The best use of the color of Marsala in graphic design would be as follows: wine labels, wine bottles, wine steward clothing; vintner identities and logos, winery identities and logos, all associated collateral materials for wine, vintners or wineries; wine glass packaging and its associated materials; invitations for wine tasting events or parties; tablecloths, linens and napkins for residential or commercial use; annual reports, brochures and social media materials for vintners or wine manufacturers; collateral and promotional materials for automobiles such as Ferrari, Lamborghini, Maserati and Alfa Romeo, but not Fiat. Definitely not Fiat.&#8221;<\/p>\n<p><em>How about consumer products and Marsala, Gary?<\/em><\/p>\n<p>&#8220;Imagine the excitement that would be generated if these products leveraged the cachet of introducing Marsala-hued versions of their line: plastic clothespins; HP or Dell laptops (actually any cheap Windows-based product); any, and I mean any, kitchen appliance or kitchen accessory; ceramic planters, coffee mugs, men\u2019s calf length socks and ink pens.&#8221;<\/p>\n<p><a href=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/bepp.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3256 size-thumbnail\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/bepp-150x150.jpg\" alt=\"bepp\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/bepp-150x150.jpg 150w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/bepp-144x144.jpg 144w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/bepp.jpg 174w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><a title=\"Brent Pelloquin bio\" href=\"http:\/\/www.prejeancreative.com\/brent.html\" target=\"_blank\">Brent Pelloquin<\/a> is always a good resource for insights into\u00a0color, even Marsala.<\/p>\n<p>&#8220;I think it would really go well with veal. No, seriously, I think this color is an obvious choice for anyone in the wine industry. It\u2019s a nice, rich color that makes me wish I was smelling wine and\/or tasting wine. Perhaps a winery could produce a brochure that features their wine labels along with color swatches that indicate the varying shades of wine they produce. The swatches would obviously need to be scratch-n-sniff in nature, so prospective sippers can experience the aroma first hand. I think Marsala could find its proper place in a brochure like that.<\/p>\n<p><a href=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/stuff_colored.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3281\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/stuff_colored.jpg\" alt=\"stuff_colored\" width=\"650\" height=\"650\" srcset=\"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/stuff_colored.jpg 650w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/stuff_colored-150x150.jpg 150w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/stuff_colored-300x300.jpg 300w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/stuff_colored-144x144.jpg 144w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&#8220;I also see this as a strong color for the women\u2019s cosmetic industry. It\u2019s a pretty fantastic color for promoting lipstick or nail polish. It definitely has a bold, yet sophisticated, feminine quality to it.<\/p>\n<p>&#8220;It also has a nice, chocolatey element to it that could be utilized as an accent color in product packaging for high-end chocolates. Dark chocolate and Marsala look like they were made for each other.&#8221;<\/p>\n<p><a href=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/andre.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3303\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/andre.jpg\" alt=\"andre\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/andre.jpg 150w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/andre-144x144.jpg 144w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>The newest member of the graphic design team, Andre Dugal, had these observations about the Color of the\u00a0Year. &#8220;It is such a specific color, and a working palette seems to be pretty limited with it. I guess Marsala is better suited for interior design and less for graphic design. It fits perfectly with the trendy, low-saturation rustic craze. And, with Pantone branching out more into physical products, it seems that\u2019s the market they\u2019re going for.<\/p>\n<p>&#8220;Black is always the new black. We don\u2019t need no stinkin\u2019 Marsala when we got good ole\u2019 fashioned black.&#8221;<br \/>\n<a href=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/doubled2mm.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3276\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/doubled2mm.jpg\" alt=\"doubled2mm\" width=\"387\" height=\"255\" srcset=\"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/doubled2mm.jpg 387w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/01\/doubled2mm-300x198.jpg 300w\" sizes=\"auto, (max-width: 387px) 100vw, 387px\" \/><\/a><br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n<b><em>What do you think of the choice of Marsala for the color of the year? Leave us a message below or comment on <a href=\"https:\/\/www.facebook.com\/PrejeanCreative\" target=\"_blank\">Prejean Creative\u2019s\u00a0Facebook page<\/a>.<\/em><\/b><\/p>\n<p><em>Fashionable Marsala photography courtesy of Pantone.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The color gods have spoken, at least those at Pantone. In a press release issued in December, Pantone, the global color authority, announced PANTONE\u00ae18-1438 Marsala, \u201ca naturally robust &hellip; <a href=\"https:\/\/www.prejeancreative.com\/pc_blog\/2015\/01\/14\/lets-hear-color-year-not\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,189,1,8,17],"tags":[414,415,413],"class_list":["post-3238","post","type-post","status-publish","format-standard","hentry","category-design","category-marketing-2","category-miscellaneous","category-popular-culture","category-printing","tag-2015-color-of-the-year","tag-marsala","tag-pantone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Let&#039;s Hear it for the Color of the Year. Or Not. -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.prejeancreative.com\/pc_blog\/2015\/01\/14\/lets-hear-color-year-not\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Let&#039;s Hear it for the Color of the Year. Or Not. -\" \/>\n<meta property=\"og:description\" content=\"&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The color gods have spoken, at least those at Pantone. 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