{"id":4247,"date":"2016-07-12T12:30:09","date_gmt":"2016-07-12T16:30:09","guid":{"rendered":"http:\/\/www.prejeancreative.com\/pc_blog\/?p=4247"},"modified":"2016-07-12T10:29:41","modified_gmt":"2016-07-12T14:29:41","slug":"four-tips-for-creating-effective-campaign-slogans","status":"publish","type":"post","link":"https:\/\/www.prejeancreative.com\/pc_blog\/2016\/07\/12\/four-tips-for-creating-effective-campaign-slogans\/","title":{"rendered":"Four Tips for Creating Effective Campaign Slogans"},"content":{"rendered":"<div class=\"facebook_like_button\" style=\"float: right; margin-left: 10px;\"><iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fwww.prejeancreative.com%2Fpc_blog%2F2016%2F07%2F12%2Ffour-tips-for-creating-effective-campaign-slogans%2F&amp;layout=button_count&amp;show_faces=false&amp;action=like&amp;colorscheme=light&amp;width=200\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:200px; height:20px\"><\/iframe><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4310 size-full\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2016\/07\/slogan_header4cc_Blog.jpg\" alt=\"slogan_header4cc_Blog\" width=\"960\" height=\"240\" srcset=\"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2016\/07\/slogan_header4cc_Blog.jpg 960w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2016\/07\/slogan_header4cc_Blog-300x75.jpg 300w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2016\/07\/slogan_header4cc_Blog-768x192.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>For most, a presidential election conjures the insanity of nearly incessant messaging on every form of media. There really is no way to escape unless you completely unplug from all media for the duration of the campaign.<\/p>\n<p>Since that type of escape is almost impossible, most of us have been exposed to the election signs\/posters\/ads that aim to persuade us to vote for a particular candidate. Political campaigns depend upon the visibility, effectiveness and recall of their messaging. And the candidates hope that their messages are remembered for being strong, clear,<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4374 size-medium\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2016\/07\/rooosevy-222-300x300.png\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2016\/07\/rooosevy-222-300x300.png 300w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2016\/07\/rooosevy-222-150x150.png 150w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2016\/07\/rooosevy-222-144x144.png 144w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2016\/07\/rooosevy-222.png 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> inspiring, or any other adjective one would attach to a positive recall. What candidates want to avoid is being memorable for how ridiculous, silly or absurd their messaging is. Or, even worse, not being remembered at all.<\/p>\n<p><span style=\"font-size: 12px; color: #d92a25;\"><b>Creating a Great Campaign Slogan<\/b><\/span><br \/>\nA key messaging element for any campaign is its slogan. Creating a great slogan is not an easy task. It is usually a time-consuming exercise, but one that cannot be rushed. The slogan has to be one that is valuable and memorable to a voter. So, what makes an effective slogan?<\/p>\n<p><strong><em>1. Tie back to basic needs and values.<\/em><\/strong> Humans respond emotionally to the basic values of life, such as safety, happiness, security, community and survival. A slogan that elicits an emotional response is more likely to be remembered than one that doesn\u2019t.<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4343\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2016\/07\/bg-er-for-pins-2-289x300.png\" alt=\"bg-er for pins-2\" width=\"308\" height=\"320\" srcset=\"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2016\/07\/bg-er-for-pins-2-289x300.png 289w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2016\/07\/bg-er-for-pins-2.png 542w\" sizes=\"auto, (max-width: 308px) 100vw, 308px\" \/><\/p>\n<p><strong><em>2. Make it unique\/catchy\/witty.<\/em><\/strong> Don\u2019t be afraid to use language techniques, such as alliteration and rhythm, to create a message that \u201crolls off the tongue.\u201d Rhythmic slogans leave an impression on a receiver that is often difficult to ignore. Humor can also add an element of uniqueness to a slogan, but be sure the message stays clear through the wit.<\/p>\n<p><strong><em>3. Complement the overall campaign message.<\/em><\/strong> The slogan should capture the essence of the campaign message in a succinct way. It should be clear that the slogan belongs to the campaign, and it should advance the message to voters.<\/p>\n<p><strong><em>4. Be impactful.<\/em><\/strong> Endeavor to create a slogan that makes an impact by making it poignant. Make it ring true and convince voters that they want to vote for someone who can stand for something that big.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4291\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2016\/07\/cool.jpg\" alt=\"cool\" width=\"500\" height=\"250\" srcset=\"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2016\/07\/cool.jpg 600w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2016\/07\/cool-300x150.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Presidential campaign slogans, over the course of history, have run the gamut from great to terrible. Take, for example, William McKinley\u2019s motto from the 1896 election, \u201c<a href=\"http:\/\/www.ushistory.org\/us\/41e.asp\" target=\"_blank\"><strong>Patriotism, Protection, Prosperity<\/strong><\/a>.\u201d It hits on all four of the elements of an effective campaign. It ties back to basic human needs of safety and survival and makes an impact on voters who seek those values. The use of alliteration makes it easy to recall, and it complements his campaign message as supporting the laborer. All in all, a good slogan.<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4359\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2016\/07\/bg-3bD-300x239.png\" width=\"346\" height=\"276\" srcset=\"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2016\/07\/bg-3bD-300x239.png 300w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2016\/07\/bg-3bD-768x612.png 768w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2016\/07\/bg-3bD-1024x816.png 1024w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2016\/07\/bg-3bD.png 1318w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><\/p>\n<p>One that falls on the other end of the spectrum is Franklin D. Roosevelt\u2019s catchphrase from the 1936 election, \u201c<strong><a href=\"http:\/\/mentalfloss.com\/article\/19807\/quick-10-10-campaign-slogans-past\" target=\"_blank\">Sunflowers die in November<\/a><\/strong>.\u201d Unless a voter knows all the nuances of the context, which is that FDR was running against the governor of Kansas, Alf Landon, and the state flower is a sunflower, he will not understand the message. It does not touch on any of the elements of an effective slogan.<\/p>\n<p>Please enjoy the lists below of good and bad slogans from U.S. presidential election campaigns. We understand there will be conflicting opinions out there, but keep in mind we are analyzing them based on the inclusion of a majority of the four elements of an effective campaign slogan mentioned above, not on political preferences or the contextual, key issues of the time of the election.<\/p>\n<p>Be sure to read all the way to the end to test your ability to spot the <a href=\"http:\/\/www.prejeancreative.com\/Quiz\/\" target=\"_blank\">real vs. fake campaign slogans<\/a>.<\/p>\n<p><span style=\"font-size: 12px; color: #d92a25;\"><b>The Good<\/b><\/span><br \/>\n<span style=\"color: #544a41;\">These slogans all include a majority of the elements of an effective campaign slogan.<\/span><br \/>\n<strong><em>For President of the People.<\/em><\/strong>\u00a0\u00a0Zachary Taylor, 1848<br \/>\n<strong><em>Four More Years of the Full Dinner Pail.<\/em><\/strong>\u00a0\u00a0William McKinley, 1900<br \/>\n<strong><em>A Chicken in Every Pot and a Car in Every Garage.<\/em><\/strong>\u00a0\u00a0Herbert Hoover, 1928<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4366\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2016\/07\/full-dinner-pail-five-mckinley-button.png\" alt=\"full-dinner-pail-five-mckinley-button\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2016\/07\/full-dinner-pail-five-mckinley-button.png 400w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2016\/07\/full-dinner-pail-five-mckinley-button-150x150.png 150w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2016\/07\/full-dinner-pail-five-mckinley-button-300x300.png 300w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2016\/07\/full-dinner-pail-five-mckinley-button-144x144.png 144w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><br \/>\n<strong><em>Peace and Prosperity.<\/em><\/strong>\u00a0\u00a0Dwight Eisenhower, 1956<br \/>\n<strong><em>It\u2019s Morning in America Again.<\/em><\/strong>\u00a0\u00a0Ronald Reagan, 1984<br \/>\n<strong><em>Don\u2019t Stop Thinking About Tomorrow.<\/em><\/strong>\u00a0\u00a0Bill Clinton, 1992<br \/>\n<strong><em>Prosperity and Progress.<\/em><\/strong>\u00a0\u00a0Al Gore, 2000<br \/>\n<strong><em>Compassionate Conservatism.<\/em><\/strong>\u00a0\u00a0George W. Bush, 2000<br \/>\n<strong><em>Change We Can Believe In.<\/em><\/strong>\u00a0\u00a0Barack Obama, 2008<br \/>\n<strong><em>Reform, Prosperity and Peace.<\/em><\/strong>\u00a0\u00a0John McCain, 2008<br \/>\n<strong><em>Working for Change. Working for You.<\/em><\/strong>\u00a0\u00a0Hillary Clinton, 2008<br \/>\n<strong><em>A Future to Believe In.<\/em><\/strong>\u00a0\u00a0Bernie Sanders, 2016<\/p>\n<p><em>If you have a favorite slogan that we have missed, please leave it in a comment.<\/em><\/p>\n<p><span style=\"font-size: 12px; color: #d92a25;\"><b>The Bad<\/b><\/span><br \/>\n<span style=\"color: #544a41;\">And, here are those that we feel miss the mark. Some are quite memorable, but for the wrong reasons. <\/span><br \/>\n<strong><em>We Polked You in 1844, We Shall Pierce You in 1852.<\/em><\/strong>\u00a0\u00a0Franklin Pierce, 1852<br \/>\n<strong><em>Ma, Ma, Where\u2019s My Pa? Gone to the White House, Ha, Ha, Ha.<\/em><\/strong>\u00a0\u00a0James Blaine, 1884<br \/>\n<strong><em>Let Well Enough Alone.<\/em><\/strong>\u00a0\u00a0William McKinley, 1900<br \/>\n<strong><em>Keep Cool with Coolidge.<\/em><\/strong>\u00a0\u00a0Calvin Coolidge, 1924<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4348\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2016\/07\/bg-er-for-pinsB-300x177.png\" width=\"350\" height=\"206\" srcset=\"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2016\/07\/bg-er-for-pinsB-300x177.png 300w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2016\/07\/bg-er-for-pinsB.png 595w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><br \/>\n<strong><em>Liberty, We Want Beer.<\/em><\/strong>\u00a0\u00a0Al Smith, 1928<br \/>\n<strong><em>Let\u2019s Make it a Landon Slide.<\/em><\/strong>\u00a0\u00a0Alfred Landon, 1936<br \/>\n<strong><em>Roosevelt for Ex-President.<\/em><\/strong>\u00a0\u00a0Wendell Wilkie, 1940<br \/>\n<strong><em>Pour it on \u2018Em Harry.<\/em><\/strong>\u00a0\u00a0Harry Truman, 1948<br \/>\n<strong><em>In Your Gut, You Know He Nuts.<\/em><\/strong>\u00a0\u00a0Lyndon Johnson, 1964<br \/>\n<strong><em>Not Just Peanuts.<\/em><\/strong>\u00a0\u00a0Jimmy Carter, 1976<br \/>\n<strong><em>Where\u2019s the Beef?<\/em><\/strong>\u00a0\u00a0Walter Mondale, 1984<br \/>\n<strong><em>Ross for Boss.<\/em><\/strong>\u00a0\u00a0Ross Perot, 1992<\/p>\n<p><em>Do you know a slogan that is off the mark? Let us know in a comment.<\/em><\/p>\n<p><span style=\"font-size: 12px; color: #d92a25;\"><b>The Game<\/b><\/span><br \/>\n<span style=\"color: #544a41;\">Now, let\u2019s have some fun. Click on the link to play our \u201c<strong><a href=\"http:\/\/www.prejeancreative.com\/Quiz\/\" target=\"_blank\">Real vs. Fake Campaign Slogans<\/a><\/strong>\u201d game. In less than five minutes, you will know if you need to brush up on your history or political science. Enjoy!<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For most, a presidential election conjures the insanity of nearly incessant messaging on every form of media. There really is no way to escape unless you completely unplug from all media for the duration of the campaign. Since that type &hellip; <a href=\"https:\/\/www.prejeancreative.com\/pc_blog\/2016\/07\/12\/four-tips-for-creating-effective-campaign-slogans\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[214,16,189,8],"tags":[480,481,482],"class_list":["post-4247","post","type-post","status-publish","format-standard","hentry","category-branding-2","category-fun-stuff","category-marketing-2","category-popular-culture","tag-political-campaigns","tag-political-slogans","tag-presidential-elections"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Four Tips for Creating Effective Campaign Slogans -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prejeancreative.com\/pc_blog\/2016\/07\/12\/four-tips-for-creating-effective-campaign-slogans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Four Tips for Creating Effective Campaign Slogans -\" \/>\n<meta property=\"og:description\" content=\"For most, a presidential election conjures the insanity of nearly incessant messaging on every form of media. 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