{"id":5291,"date":"2017-03-27T16:19:24","date_gmt":"2017-03-27T20:19:24","guid":{"rendered":"http:\/\/www.prejeancreative.com\/pc_blog\/?p=5291"},"modified":"2017-03-27T16:19:24","modified_gmt":"2017-03-27T20:19:24","slug":"spring-cleaning-your-brand","status":"publish","type":"post","link":"https:\/\/www.prejeancreative.com\/pc_blog\/2017\/03\/27\/spring-cleaning-your-brand\/","title":{"rendered":"Spring Cleaning Your Brand"},"content":{"rendered":"<div class=\"facebook_like_button\" style=\"float: right; margin-left: 10px;\"><iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fwww.prejeancreative.com%2Fpc_blog%2F2017%2F03%2F27%2Fspring-cleaning-your-brand%2F&amp;layout=button_count&amp;show_faces=false&amp;action=like&amp;colorscheme=light&amp;width=200\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:200px; height:20px\"><\/iframe><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5345 size-full\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/spring-clean-ur_brand-x2BB.jpg\" alt=\"\" width=\"800\" height=\"354\" srcset=\"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/spring-clean-ur_brand-x2BB.jpg 800w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/spring-clean-ur_brand-x2BB-300x133.jpg 300w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/spring-clean-ur_brand-x2BB-768x340.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Each spring, we endeavor to clear out the clutter of our closets and desks to start fresh. Why not do the same for your brand? Brands get cluttered over time, which chips away at their identity. To prevent this dilution in brand identity, it becomes essential to eliminate or update assets that are no longer relevant.<\/p>\n<p>Evaluating assets regularly also helps to keep your brand from appearing stale. Freshening up brand assets can have a stop-effect on your audiences, like they are seeing your brand for the first time. It\u2019s the same, but it\u2019s clean and fresh and appears new.<\/p>\n<p>There are a few areas that are ripe for a spring-cleaning effort.<\/p>\n<p><a href=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/media-2REVB.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-5366\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/media-2REVB-150x150.jpg\" alt=\"\" width=\"225\" height=\"225\" srcset=\"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/media-2REVB-150x150.jpg 150w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/media-2REVB-144x144.jpg 144w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/media-2REVB.jpg 300w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a><\/p>\n<p><span style=\"color: #f15d2f; font-size: 11pt;\"><strong>Digital Media<\/strong><\/span><br \/>\nDo your organization\u2019s digital media assets \u2013 websites, social media platforms, blogs \u2013 have consistent visual identity and messaging?<\/p>\n<p>It is important for brand recognition that all assets follow the brand identity and messaging. As organizations grow and develop more assets, it is common for identity and messaging to get altered, jumbled or even lost. Regularly auditing all digital media platforms is good practice for ensuring consistent brand identity.<\/p>\n<p><span style=\"color: #f15d2f; font-size: 11pt;\"><strong>Goals<\/strong><\/span><br \/>\nAre they still relevant? Do your current marketing efforts serve them?<\/p>\n<p><a href=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/target-REV.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-5369 size-thumbnail\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/target-REV-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/target-REV-150x150.jpg 150w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/target-REV-144x144.jpg 144w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/target-REV.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><\/p>\n<p>An organization\u2019s goals and key performance indicators (KPI) are important drivers of marketing efforts. As companies grow and evolve, goals and KPI need to shift to keep pace with that growth.<\/p>\n<p>But, they are often overlooked or forgotten and become irrelevant. Regularly updating the goals is important for validating marketing efforts.<\/p>\n<p><span style=\"color: #f15d2f; font-size: 11pt;\"><strong>Audiences<\/strong><\/span><br \/>\nHave your audiences changed? Is your messaging to them still pertinent\u00a0and does it address their needs?<\/p>\n<p><a href=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/audience-REV.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-5371\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/audience-REV.jpg\" alt=\"\" width=\"220\" height=\"220\" srcset=\"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/audience-REV.jpg 300w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/audience-REV-150x150.jpg 150w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/audience-REV-144x144.jpg 144w\" sizes=\"auto, (max-width: 220px) 100vw, 220px\" \/><\/a>Like organizations, audiences regularly evolve and their needs change. If you don\u2019t evaluate your audiences, you will miss these changes and your marketing efforts will be less effective.<\/p>\n<p>Evaluate your messaging as well when reviewing your audiences. If your audience has changed, your messaging will need to be adjusted to effectively reach them.<\/p>\n<p><span style=\"color: #f15d2f; font-size: 11pt;\"><strong>Data<\/strong><\/span><br \/>\nAre you tracking data where possible and reviewing in context of goals and KPI? Are you measuring the correct analytics?<\/p>\n<p><a href=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/data_REV.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5373\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/data_REV-150x150.jpg\" alt=\"\" width=\"195\" height=\"195\" srcset=\"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/data_REV-150x150.jpg 150w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/data_REV-144x144.jpg 144w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/data_REV.jpg 300w\" sizes=\"auto, (max-width: 195px) 100vw, 195px\" \/><\/a><\/p>\n<p>Most organizations have access to more data than they could possibly use, and they are easily overwhelmed. However, if you approach the data in the context of goals and KPI, it can be more easily managed.<\/p>\n<p>Ensure the data you are monitoring and analyzing is significant\u00a0and is delivering the information you need to know.<\/p>\n<p><span style=\"color: #f15d2f; font-size: 11pt;\"><strong>Campaigns<\/strong><\/span><br \/>\n<a href=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/media-REV_WH.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-5375\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/media-REV_WH.jpg\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/media-REV_WH.jpg 300w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/media-REV_WH-150x150.jpg 150w, https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/media-REV_WH-144x144.jpg 144w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a>Are your campaigns performing to expectations? Do you continue them, or do you scrap those programs and start fresh?<\/p>\n<p>Part of any marketing campaign is the evaluation, but as some campaigns continue to run, the evaluation stage gets forgotten.<\/p>\n<p>To ensure only the most effective campaigns are running, be sure to evaluate performance against goals.<\/p>\n<p><span style=\"color: #f15d2f; font-size: 11pt;\"><strong>A Breath of Fresh Air<\/strong><\/span><br \/>\nDon\u2019t let your brand go stale. Keep it fresh by taking some time this spring to tidy up any clutter surrounding your brand.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each spring, we endeavor to clear out the clutter of our closets and desks to start fresh. Why not do the same for your brand? Brands get cluttered over time, which chips away at their identity. To prevent this dilution &hellip; <a href=\"https:\/\/www.prejeancreative.com\/pc_blog\/2017\/03\/27\/spring-cleaning-your-brand\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[214,1],"tags":[500,30],"class_list":["post-5291","post","type-post","status-publish","format-standard","hentry","category-branding-2","category-miscellaneous","tag-brand-maintenance","tag-identity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spring Cleaning Your Brand -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.prejeancreative.com\/pc_blog\/2017\/03\/27\/spring-cleaning-your-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spring Cleaning Your Brand -\" \/>\n<meta property=\"og:description\" content=\"Each spring, we endeavor to clear out the clutter of our closets and desks to start fresh. Why not do the same for your brand? Brands get cluttered over time, which chips away at their identity. To prevent this dilution &hellip; Continue reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.prejeancreative.com\/pc_blog\/2017\/03\/27\/spring-cleaning-your-brand\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-27T20:19:24+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/spring-clean-ur_brand-x2BB.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PrejeanCreative\" \/>\n<meta name=\"twitter:site\" content=\"@PrejeanCreative\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2017\\\/03\\\/27\\\/spring-cleaning-your-brand\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2017\\\/03\\\/27\\\/spring-cleaning-your-brand\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Spring Cleaning Your Brand\",\"datePublished\":\"2017-03-27T20:19:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2017\\\/03\\\/27\\\/spring-cleaning-your-brand\\\/\"},\"wordCount\":486,\"publisher\":{\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/#organization\"},\"image\":{\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2017\\\/03\\\/27\\\/spring-cleaning-your-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/spring-clean-ur_brand-x2BB.jpg\",\"keywords\":[\"Brand Maintenance\",\"Identity\"],\"articleSection\":[\"Branding\",\"Miscellaneous\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2017\\\/03\\\/27\\\/spring-cleaning-your-brand\\\/\",\"url\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2017\\\/03\\\/27\\\/spring-cleaning-your-brand\\\/\",\"name\":\"Spring Cleaning Your Brand -\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2017\\\/03\\\/27\\\/spring-cleaning-your-brand\\\/#primaryimage\"},\"image\":{\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2017\\\/03\\\/27\\\/spring-cleaning-your-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/spring-clean-ur_brand-x2BB.jpg\",\"datePublished\":\"2017-03-27T20:19:24+00:00\",\"breadcrumb\":{\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2017\\\/03\\\/27\\\/spring-cleaning-your-brand\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2017\\\/03\\\/27\\\/spring-cleaning-your-brand\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2017\\\/03\\\/27\\\/spring-cleaning-your-brand\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/spring-clean-ur_brand-x2BB.jpg\",\"contentUrl\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/spring-clean-ur_brand-x2BB.jpg\",\"width\":800,\"height\":354},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/2017\\\/03\\\/27\\\/spring-cleaning-your-brand\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Spring Cleaning Your Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/#website\",\"url\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/\",\"name\":\"\",\"description\":\"\",\"publisher\":{\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/#organization\",\"name\":\"Prejean Creative Advertising & Design\",\"url\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/pc_logo183.gif\",\"contentUrl\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/pc_logo183.gif\",\"width\":183,\"height\":92,\"caption\":\"Prejean Creative Advertising & Design\"},\"image\":{\"@id\":\"http:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/PrejeanCreative\"]},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\\\/\\\/www.prejeancreative.com\\\/pc_blog\\\/author\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Spring Cleaning Your Brand -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/www.prejeancreative.com\/pc_blog\/2017\/03\/27\/spring-cleaning-your-brand\/","og_locale":"en_US","og_type":"article","og_title":"Spring Cleaning Your Brand -","og_description":"Each spring, we endeavor to clear out the clutter of our closets and desks to start fresh. Why not do the same for your brand? Brands get cluttered over time, which chips away at their identity. To prevent this dilution &hellip; Continue reading &rarr;","og_url":"http:\/\/www.prejeancreative.com\/pc_blog\/2017\/03\/27\/spring-cleaning-your-brand\/","article_published_time":"2017-03-27T20:19:24+00:00","og_image":[{"url":"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/spring-clean-ur_brand-x2BB.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_creator":"@PrejeanCreative","twitter_site":"@PrejeanCreative","twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/www.prejeancreative.com\/pc_blog\/2017\/03\/27\/spring-cleaning-your-brand\/#article","isPartOf":{"@id":"http:\/\/www.prejeancreative.com\/pc_blog\/2017\/03\/27\/spring-cleaning-your-brand\/"},"author":{"name":"","@id":""},"headline":"Spring Cleaning Your Brand","datePublished":"2017-03-27T20:19:24+00:00","mainEntityOfPage":{"@id":"http:\/\/www.prejeancreative.com\/pc_blog\/2017\/03\/27\/spring-cleaning-your-brand\/"},"wordCount":486,"publisher":{"@id":"http:\/\/www.prejeancreative.com\/pc_blog\/#organization"},"image":{"@id":"http:\/\/www.prejeancreative.com\/pc_blog\/2017\/03\/27\/spring-cleaning-your-brand\/#primaryimage"},"thumbnailUrl":"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/spring-clean-ur_brand-x2BB.jpg","keywords":["Brand Maintenance","Identity"],"articleSection":["Branding","Miscellaneous"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"http:\/\/www.prejeancreative.com\/pc_blog\/2017\/03\/27\/spring-cleaning-your-brand\/","url":"http:\/\/www.prejeancreative.com\/pc_blog\/2017\/03\/27\/spring-cleaning-your-brand\/","name":"Spring Cleaning Your Brand -","isPartOf":{"@id":"http:\/\/www.prejeancreative.com\/pc_blog\/#website"},"primaryImageOfPage":{"@id":"http:\/\/www.prejeancreative.com\/pc_blog\/2017\/03\/27\/spring-cleaning-your-brand\/#primaryimage"},"image":{"@id":"http:\/\/www.prejeancreative.com\/pc_blog\/2017\/03\/27\/spring-cleaning-your-brand\/#primaryimage"},"thumbnailUrl":"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/spring-clean-ur_brand-x2BB.jpg","datePublished":"2017-03-27T20:19:24+00:00","breadcrumb":{"@id":"http:\/\/www.prejeancreative.com\/pc_blog\/2017\/03\/27\/spring-cleaning-your-brand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/www.prejeancreative.com\/pc_blog\/2017\/03\/27\/spring-cleaning-your-brand\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/www.prejeancreative.com\/pc_blog\/2017\/03\/27\/spring-cleaning-your-brand\/#primaryimage","url":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/spring-clean-ur_brand-x2BB.jpg","contentUrl":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2017\/03\/spring-clean-ur_brand-x2BB.jpg","width":800,"height":354},{"@type":"BreadcrumbList","@id":"http:\/\/www.prejeancreative.com\/pc_blog\/2017\/03\/27\/spring-cleaning-your-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/www.prejeancreative.com\/pc_blog\/"},{"@type":"ListItem","position":2,"name":"Spring Cleaning Your Brand"}]},{"@type":"WebSite","@id":"http:\/\/www.prejeancreative.com\/pc_blog\/#website","url":"http:\/\/www.prejeancreative.com\/pc_blog\/","name":"","description":"","publisher":{"@id":"http:\/\/www.prejeancreative.com\/pc_blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/www.prejeancreative.com\/pc_blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"http:\/\/www.prejeancreative.com\/pc_blog\/#organization","name":"Prejean Creative Advertising & Design","url":"http:\/\/www.prejeancreative.com\/pc_blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/www.prejeancreative.com\/pc_blog\/#\/schema\/logo\/image\/","url":"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/04\/pc_logo183.gif","contentUrl":"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2015\/04\/pc_logo183.gif","width":183,"height":92,"caption":"Prejean Creative Advertising & Design"},"image":{"@id":"http:\/\/www.prejeancreative.com\/pc_blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/PrejeanCreative"]},{"@type":"Person","@id":"","url":"https:\/\/www.prejeancreative.com\/pc_blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-json\/wp\/v2\/posts\/5291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-json\/wp\/v2\/comments?post=5291"}],"version-history":[{"count":79,"href":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-json\/wp\/v2\/posts\/5291\/revisions"}],"predecessor-version":[{"id":5413,"href":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-json\/wp\/v2\/posts\/5291\/revisions\/5413"}],"wp:attachment":[{"href":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-json\/wp\/v2\/media?parent=5291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-json\/wp\/v2\/categories?post=5291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prejeancreative.com\/pc_blog\/wp-json\/wp\/v2\/tags?post=5291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}