{"id":675,"date":"2010-12-21T12:21:15","date_gmt":"2010-12-21T16:21:15","guid":{"rendered":"http:\/\/www.prejeancreative.com\/pc_blog\/?p=675"},"modified":"2010-12-21T12:36:45","modified_gmt":"2010-12-21T16:36:45","slug":"the-sears-christmas-wish-book-when-catalogs-were-king","status":"publish","type":"post","link":"https:\/\/www.prejeancreative.com\/pc_blog\/2010\/12\/21\/the-sears-christmas-wish-book-when-catalogs-were-king\/","title":{"rendered":"The Sears Christmas Wish Book &#8211; When Catalogs were King"},"content":{"rendered":"<div class=\"facebook_like_button\" style=\"float: right; margin-left: 10px;\"><iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fwww.prejeancreative.com%2Fpc_blog%2F2010%2F12%2F21%2Fthe-sears-christmas-wish-book-when-catalogs-were-king%2F&amp;layout=button_count&amp;show_faces=false&amp;action=like&amp;colorscheme=light&amp;width=200\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:200px; height:20px\"><\/iframe><\/div>\n<p><a href=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2010\/12\/Scanned-Image-0sm.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.prejeancreative.com\/pc_blog\/wp-content\/uploads\/2010\/12\/Scanned-Image-0sm-150x150.jpg\" alt=\"\" title=\"Scanned Image 0sm\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-707\" \/><\/a>The Christmas holidays are always a special time, but for someone like myself who grew up in the \u201960s and \u201970s, the weeks leading up to Christmas back then meant only one thing &#8211; the Sears Christmas catalog.<\/p>\n<p>Ah, there was nothing like that initial rush of adrenalin and amazement as you flipped through that coveted directory of all things toys. You couldn\u2019t turn the pages fast enough, your breathing was fast and shallow, your vision blurred and small beads of sweat began sprouting from your little furrowed brow. Then, shaking with pen in hand, you cracked off a list of only 112 or so items for good ole Santa to peruse. But you deserved it all; surely you were on the very top of St. Nick\u2019s \u201cnice\u201d list!<\/p>\n<p><!--more--><\/p>\n<p>Good times, good times.<\/p>\n<p>It was target marketing at its finest, it was pure genius and little did I know that those marketing crosshairs were aimed directly between my eyes.<\/p>\n<p>Did Richard Sears, Alvah Roebuck and Julius Rosenwald really have the foresight at the end of the 19th century to predict the social, cultural and economic impact that mail order catalogs would have on the future consumer? Or was it just the simple convergence of a man (Sears) with some merchandise to sell (watches) by the quickest means possible (telegraph operators) multiplied by natural, organic growth (from classified ads to fliers to 500-plus-page catalogs)?<\/p>\n<p>More in step with today, is the printed catalog still valid in our age of Kindles, iPads, smart phones and Nooks?<\/p>\n<p>For the time being, the ink-on-paper catalog appears to be working in concert with its online counterpart. The Neiman Marcus, Bass Pro Shops, Crate &amp; Barrel and Williams-Sonoma catalogs are proof of that.<\/p>\n<p>Are their days numbered? Possibly, but what do you suppose would happen if Toys-R-Us decided to shoot beyond their 80-page \u201cBiggest Big Book\u201d toy catalog, produced a monster 400-page holiday \u201cwish book\u201d\u00a0 and dropped it to almost every child-rich household right after Halloween?<\/p>\n<p>Bedlam.<\/p>\n<p>Anarchy.<\/p>\n<p>I think kids would lose their collective minds and pester their parents to the Nth degree for every toy or game in the book &#8211; just like I did some 40-odd years ago.<\/p>\n<p>Children still have the uncanny ability to influence and drive their parents&#8217; purchases, especially at this time of year. And let&#8217;s be honest, wouldn&#8217;t you rather have your six or seven-year-old dog-earing a printed catalog rather than bookmarking some unknown, or unverified web page?<\/p>\n<p>Those thoughts are all open for discussion, but in the meantime, let\u2019s just take a trip down the Sears Christmas Wish Book memory lane.<\/p>\n<p>Here are some selections from my copy of the 1971 catalog. Enjoy:<\/p>\n<!-- AoDAYaqsQxKe -->\n<!-- Cincopa WordPress plugin wp1.163: \/\/www.cincopa.com\/media-platform\/wordpress-plugin.aspx -->\n<div id=\"cp_widget_AoDAYaqsQxKe_b5f04bdea4fef2a450fedf26b0f891be\"><img decoding=\"async\" src=\"\/\/www.cincopa.com\/media-platform\/runtime\/loading.gif\" style=\"border:0;\" alt=\"Cincopa WordPress plugin\" \/><\/div>\n<script type=\"text\/javascript\">\n\/* PLEASE CHANGE DEFAULT EXCERPT HANDLING TO CLEAN OR FULL (go to your Wordpress Dashboard\/Settings\/Cincopa Options ... *\/\n\/\/ cp_load_widget(\"AoDAYaqsQxKe\", \"cp_widget_AoDAYaqsQxKe_b5f04bdea4fef2a450fedf26b0f891be\");\n<\/script>\n\n<p>Merry Christmas and have a Happy New Year. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Christmas holidays are always a special time, but for someone like myself who grew up in the \u201960s and \u201970s, the weeks leading up to Christmas back then meant only one thing &#8211; the Sears Christmas catalog. Ah, there &hellip; <a href=\"https:\/\/www.prejeancreative.com\/pc_blog\/2010\/12\/21\/the-sears-christmas-wish-book-when-catalogs-were-king\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,5,16],"tags":[65,436,61,63,64,62],"class_list":["post-675","post","type-post","status-publish","format-standard","hentry","category-advertising","category-design","category-fun-stuff","tag-65","tag-advertising","tag-christmas-catalogs","tag-direct-marketing","tag-holiday-shopping","tag-sears-christmas-wish-book"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Sears Christmas Wish Book - When Catalogs were King -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.prejeancreative.com\/pc_blog\/2010\/12\/21\/the-sears-christmas-wish-book-when-catalogs-were-king\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Sears Christmas Wish Book - When Catalogs were King -\" \/>\n<meta property=\"og:description\" content=\"The Christmas holidays are always a special time, but for someone like myself who grew up in the \u201960s and \u201970s, the weeks leading up to Christmas back then meant only one thing &#8211; the Sears Christmas catalog. 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