Yearly Archives: 2017

The Fight of the Century – Digital v. Offset Printing

Posted on July 18, 2017 by

  Let’s Get Ready to Rumble! Good evening ladies and gentlemen, and welcome to tonight’s match which promises to be a classic battle in every sense of the word. In the magenta corner, weighing in at nearly 34 tons and … Continue reading →

Posted in Design, Digital Design, Miscellaneous, Printing, Technology | Tagged , , , | Leave a comment

Trying to Navigate the Labyrinth That Is Google AdWords? We Can Help.

Posted on May 23, 2017 by

Google AdWords campaigns are not “set it and forget it” advertising. The magic of pay-per-click advertising is the ability to monitor real-time data and adjust your campaigns as necessary to get the best return on your investment. For a pay-per-click campaign … Continue reading →

Posted in Advertising | Tagged , , , , | Leave a comment

Prejean Creative Tells You Why – The Case for Illustration

Posted on April 6, 2017 by

Imagery is essential in your marketing communications; it can make a notable first impression and influence the perception of your brand. While photography is one of the most commonly used types of imagery, illustration has many benefits, too, and should … Continue reading →

Posted in Design, Illustration & Photography, PC Tells You Why | Tagged , , , | Leave a comment

Spring Cleaning Your Brand

Posted on March 27, 2017 by

Each spring, we endeavor to clear out the clutter of our closets and desks to start fresh. Why not do the same for your brand? Brands get cluttered over time, which chips away at their identity. To prevent this dilution … Continue reading →

Posted in Branding, Miscellaneous | Tagged , | Leave a comment

Maintain Control of Your Brand. Create a Brand Standards Guide.

Posted on March 8, 2017 by

You worked long and hard to develop your brand and its visual identity. Now you need to protect those assets and ensure design consistency across all collateral created for your brand. What’s the best way to do that? Create a brand … Continue reading →

Posted in Branding | Leave a comment