Category Archives: Promotions

A Press Release is Still a Relevant and Effective Promotions Tactic

Posted on February 8, 2017 by

Did you know the first press release was written by Ivy Lee in 1906? It was written in response to a Pennsylvania Railroad train crash that killed more than 50 people, and Mr. Lee had the company issue a statement … Continue reading →

Posted in Earned Media, Media Relations, Promotions | Tagged , , | Leave a comment

8 Tips for Successful Video Marketing Campaigns

Posted on May 31, 2016 by

Keeping up with the latest trends in marketing is a constant battle. Things change almost daily, and what is hot one minute quickly becomes cold. As digital platforms vie to outdo one another and capture a larger audience, marketers are … Continue reading →

Posted in Advertising, Branding, Marketing, Miscellaneous, Promotions, Social Media | Tagged | Leave a comment

Leap Day Offers Brands a “Ready Made” Marketing Campaign Theme

Posted on February 23, 2016 by

February 29 is an exceptional date. It comes around only once every 4 years to right the course of the Gregorian Calendar after the earth’s rotation has thrown it off a bit. The uniqueness of Leap Day offers the perfect … Continue reading →

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‘Tis the Season for Christmas Creep

Posted on September 30, 2014 by

            Although school now starts in August in most places, summer is usually officially ushered out the door on Labor Day weekend, the first Monday of September. It’s on this date when the Christmas season … Continue reading →

Posted in Advertising, Marketing, Popular Culture, Promotions | Tagged , , , , | 1 Comment

Are You Ready for Some Brand Extensions?

Posted on August 21, 2013 by Prejean Creative

In a couple of weeks, one of the most successful sports leagues in history will kick off another year. A recent Forbes magazine article about the National Football League notes that “The NFL’s 32 teams are worth, on average, $1.17 … Continue reading →

Posted in Branding, Fun Stuff, Louisiana, Marketing, Miscellaneous, Popular Culture, Promotions | Tagged , , , , , , , | 1 Comment