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Category Archives: Social Media
Shedding Some Light on Dark Social
Web analytics are supposed to provide marketers with accurate data points that can be used to build a marketing program, right? Right. However, “accurate” seems to be somewhat misleading when you take into account the traffic that occurs outside of … Continue reading
Posted in Branding, Marketing, Miscellaneous, Social Media
Tagged #SMDay, content marketing, dark social, Social Media Day, social media marketing
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8 Tips for Successful Video Marketing Campaigns
Keeping up with the latest trends in marketing is a constant battle. Things change almost daily, and what is hot one minute quickly becomes cold. As digital platforms vie to outdo one another and capture a larger audience, marketers are … Continue reading
Posted in Advertising, Branding, Marketing, Miscellaneous, Promotions, Social Media
Tagged video marketing
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Leap Day Offers Brands a “Ready Made” Marketing Campaign Theme
February 29 is an exceptional date. It comes around only once every 4 years to right the course of the Gregorian Calendar after the earth’s rotation has thrown it off a bit. The uniqueness of Leap Day offers the perfect … Continue reading
Posted in Advertising, Events, Marketing, Miscellaneous, Promotions, Social Media
Tagged Leap Day, Leap Year, promotions, social media marketing, Special Event Marketing
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Raising buckets of charitable donations.
A month ago, most people had only a vague recognition of amyotrophic lateral sclerosis, or ALS. It’s commonly known as Lou Gehrig’s disease, although the famous New York Yankee first baseman who contracted this disease died in 1941. What a … Continue reading
Six Ways to Get Media Coverage
As the editor of an outdoor sports monthly magazine – The Outpost – I receive dozens of pitches for media coverage each week. Whether they concern new products, new hunting or fishing shows or … Continue reading
Posted in Earned Media, Marketing, Social Media, Technology
Tagged blogs, content development, content marketing, deadlines, digital newsletters, earned media, Mad Men, magazines, Outpost magazine, paid media, Prejean Creative, public relations, Radio news, RSS feeds, search engine keywords, Skype, Social network, Story angle, Television News
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