Getting a Handle on Habits

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Finally! The resolutionaries have retreated back to their couch-potato, carbohydrate-consuming and slovenly ways. It usually happens on or before the Ides of March or at the very latest, April Fool’s Day, every year. They wake up one day and mumble something like: “What the heck was I thinking? I can’t keep doing this! This is crazy!”

You probably know a resolutionary or two. For that matter, you might be one.

They are those well-meaning people who while basking in the glow of that last glass of champagne early on New Year’s Day RESOLVE to change any number of their deleterious ways. They really, really mean to try and do better in the coming year, but somehow they never do.

Automatic Behavior
This predictable turn of events informs a subject which has perplexed mankind and kind women for centuries. The subject is, of course, habits. How do they get started? If it is a bad habit, how does one stop it? If it’s a good habit, how does one start more of them?

In his fascinating book, “The Power of Habit,” business writer Charles Duhigg, explains this phenomenon. As is the usual case with the human condition, it all starts in the brain.

power of habitNeuroscientists trace our habit-making behavior to a part of the brain called the “basal ganglia,” which also plays a key role in the development of emotions, memories and pattern recognition. The much more proactive behavior – making a decision – is made in a completely different part of the brain, the prefrontal cortex.

Here’s a key point. As soon as a behavior becomes automatic – lighting up another cigarette, pounding down a six-pack and a bag of potato chips or any of thousands of other habits – the decision-making part of the brain goes into a sleep mode. It’s on autopilot and the plane is going wherever it wants to go.

Looping the Loop
Duhigg notes that every habit starts with a psychological pattern called a “habit loop” which is a three-part process. First, there’s a trigger which tells the brain to go into automatic mode and allow the behavior to go crazy. Then there’s the routine which is the behavior itself. The third step is the reward. This is something your brain likes and helps it remember the habit loop in the future.

habits_quotes1Do you have any bad habits? No. Me neither. However, for that “friend” who might have a few, you might want to encourage him/her to take a vacation.

Habits thrive in the same old routine, taking place in the same old environment. However, when the routine is removed – such as when one is on a vacation – all of the old triggers and rewards are not there. If you want to stop smoking, try starting this process while on a vacation.

Marketing Habits
Choosing which brand of toothpaste or laundry soap is pretty much habitual. Certainly, this brand loyalty must be earned at the beginning of the consumer/brand relationship. However, after this has been completed, the power of the habit loop works its magic. In many cases, a consumer can’t even articulate what pleasurable experience is being derived from his or her purchasing habits.

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According to Duhigg, the marketing gurus of consumer product behemoth Proctor & Gamble used the power of the habit to turn fabric odor eliminator Febreze into a successful product. When this product was first introduced, it came in only one scent and the company’s advertising pitched it as a way to get rid of bad smells. As it turned out, this was the wrong way to start a buying habit.

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After those first (dismal) sales figures came back to the company, P&G pivoted. That’s when it reformulated Febreze to include different scents.

Duhigg notes, “As soon as they did that, people started using it at the end of their cleaning habits to make things smell as nice as they looked,” he says. “And what they figured out is that people crave a nice smell when everything looks pretty. Now, no consumer would have said that, but companies can figure this out, and that’s how they can make products work.”

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The book also notes how chain stores such as Target zero in on pregnant women because their old habits are dramatically changed by the new little bundle of joy in their lives. All of the routines are jettisoned and “suddenly a marketer can come in and sell you new things.” The analysts at Target regularly amass terabytes of data, often collected at the check-out counter, of individual buying habits. This is cross-referenced with credit cards and this is used to start marketing campaigns.

As a sidebar, the privacy breach of Target customers’ credit cards during last Christmas shopping season suggests a little “tweaking” of their data-gathering might be in order. Perhaps the big data collectors at this retailer should spend as much time and resources on monitoring the security of this information as they do in building shopping histories.

Getting a note from the bank saying that one’s credit and debit cards have been compromised by cyber-thieves is one very effective way to break the habit loop of choosing the same old place for shopping. Target now has the challenge of rebuilding the trust lost by the privacy debacle and taking steps to reconstruct the old shopping habit loops. The science behind habits suggests this will not be easy.

So, what’s the most difficult habit you’ve ever overcome? Post below and make us feel better about ourselves.

 

 

 

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Agency pro bono work pays off, just in a different way.

fpa_01Like all ad agencies, we at Prejean Creative often have the opportunity to apply our skills to any number of pro bono projects. While these efforts don’t bring cash to our bottom line, they give us something that in many ways is much more valuable — a tremendous amount of satisfaction in knowing that our work is having a positive impact in our community. We’ve adopted one particular nonprofit agency on which to focus our pro bono work, Family Promise of Acadiana. Personally, I’ve been a volunteer for the program since my church became a host congregation, and I am now serving as the local organization’s board president. Seeing the need firsthand made the choice to offer our agency services free of charge was an easy one.

Part of a national network, Family Promise of Acadiana is a shelter program that helps homeless families regain and sustain long-term independence. It is the only area shelter program that accepts entire families, including men and teen boys.

1972552_10152278449986702_8752295384948965536_nThis weekend, Family Promise of Acadiana hosts its primary fundraiser, the annual Southern Garden Festival. It’s a weekend full of wide-ranging activities including  an elegant alfresco dinner during Evening Under the Stars, garden tours and expert gardening advice, boat tours along the Vermilion Bayou, eco and conservation information, artist exhibits, live music in the gazebo, and more — whew! — all on four beautiful bayou-side acres at the home of Sarah and Harold Schoeffler.

The fact that the Schoefflers open their home and property to this public event is testament to their lifetime of community service. Talk about pro bono work. What we do as an agency to promote the event pales in comparison.

Like us, though, the Schoefflers do this because they believe in the cause it supports.  Statistics, nationally and locally, may surprise you. Since its beginning in 2004, Family Promise of Acadiana has served 86 area families, including 178 children. The majority of our guests are children, and nearly half of the families were unable to enter another shelter because the family included either an adult or teen male. Other shelters require men and teen boys to be sheltered separately from moms, wives and sisters. So that means a single mother with a teen son, a married couple or a single dad with young children face the choice of being separated or staying together with no place to sleep.

This quote in a thank you letter from a single father who graduated from the program says it better than I can: “There is not a whole lot support for a homeless male with children. When I was stranded while visiting Lafayette, away from my spouse with two of my sons, the barriers to shelter were impassable. Many seemed surprised to find a man in my situation. The best advice I got was to place my kids with friends or family and go to the men’s shelter. A family shelter is a blessing, but Family Promise in its mission to teach us to fish, is divine.”

Many of these families have adults who are employed, but simply cannot find affordable housing. While the local housing market is strong, there is a real lack of housing for people making minimum wage or slightly higher. Divorce is often a factor that puts once-stable families into being homeless. Not only do we put a roof over their heads, but provide social service resources to help them beat the cycle of homelessness and achieve long-term independence.

Through the work of our wonderfully dedicated executive director, Renee Menard,  our board, our network of local church congregations from various denominations, and more than 400 volunteers, Family Promise of Acadiana has helped 86 percent of our guest families graduate into permanent housing, with a 92 percent employment rate. These percentages are significantly above the national average for homeless assistance programs.

All reasons why I give my personal time and our agency devotes its pro bono efforts to this organization. I invite you to find out more by visiting the organization’s website and Facebook page. And, plan a visit to Southern Garden Festival this weekend if you can. It’s a fun event and your support will help keep a homeless family together when their world is falling apart.

 

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Getting into the Zone

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We’ve seen it happen too many times to be merely coincidence. A basketball player hits a couple of long shots and then becomes unstoppable. Everything he/she throws up is nothin’ but net. For some unexplainable reason, these players enter a kind of ethereal performance trance and take over the game.

This happens in other games, too. For example, there are baseball players who go on extended hitting streaks, hockey players who can’t miss the net, tennis players who blast ace after ace, quarterbacks who complete an uncanny number of passes in a row or golfers who sink a series of difficult putts.

This phenomenon of being seemingly unstoppable is known by a variety of colorful expressions.

  • Having a hot hand
  • Feelin’ it
  • On a roll
  • In the zone
  • Playing lights out

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Skeptical sports experts such as coaches, psychologists or other non-players have always equated this idea of “having a hot hand” as a myth. They chalked up this surreal play to serendipity. In the minds of these naysayers, the player who just hit 5 or 6 three-pointers in a row was just lucky. “There’s no hard evidence,” they say. “This is seeing patterns in randomness.”

Well, don’t look now but there is some hard evidence of the existence of having a hot hand and if this research is true, the favorites of the upcoming NCAA basketball tournament had better watch out!

New Research About Being in the Zone 
According to the Wall Street Journal, “It turns out that popular intuition about the hot hand may have been right all along.” The newspaper, known for its business and not its basketball acumen, notes the Sloan Sports Analytics Conference, hosted by the Massachusetts Institute of Technology (MIT), will be the site where three Harvard grad students present their research validating the theory of the hot hand.

hh_03The paper, written by Andrew Bocskocsky, John Ezekowitz and Carolyn Stein, notes “a small yet significant hot-hand effect.”  As the WSJ notes, “They devised a formula that, for the first time, controls for variables such as a shot’s location and a defender’s position to better understand its difficulty. The hot-hand effect was masked in the past by the players themselves, the authors contend, since many attempted lower-percentage shots when they were “feeling it,” as the announcer Marv Albert would say.

After analyzing shots in better detail — they surveyed more than 70,000 from the last NBA season and cross-referenced them against play-by-play summaries — the authors say a player can be more likely, not less likely, to make his next shot if he has made several in row. Their hot-hand estimate ranges from a 1.2 to a 2.4 percentage-point increase in likelihood.”

This hot-hand research could also impact the NCAA tournament and the friendly wagers which will inevitably be made on these games. College basketball games are eight minutes shorter than NBA games, and the shot clock is 35 seconds instead of 24. This reduces the number of times each team has the ball, and thus increases the odds of an upset in the single-elimination NCAA tournament if an underdog team gets “hot.” It also can help a postseason favorite like eighth-ranked Creighton, which is tops in the country in three-point percentage.

Just a word to the wise when you’re putting together those brackets this year.

So What?
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Maybe your days of playing basketball are over. Why should you even be interested in this concept of a player having a hot hand unless you have a friendly wager or two on the NCAA tournament? Here’s why.

If an athlete can be on a roll and virtually unstoppable, can this phenomenon extend to the real world of work? We’ve all heard the sports metaphors used in a work situation; e.g. that new product was a home run! In fact, many people – especially those in competitive industries – think of their job as a contest. Money is just a way to keep score.

This begs the question: Can companies have a hot hand? The simple answer is yes, they can. However, as your economics teacher probably noted, “the devil is in the details” and these details are made up of myriad and often subtle factors.

Unlike an individual player who starts lighting up the scoreboard, an enterprise can only get a hot hand when (1) factors in the market favor this and (2) it is prepared to take advantage of this opportunity. Getting a hot hand in business seldom (if ever) occurs in vacuum. To torture the sports metaphor even further, the playing field must be conducive to a company getting in the zone.

Recent business history is replete with companies coming from virtually nowhere to market dominance. Apple, Facebook, Google, just to name three, were companies that had brilliant leaders, innovative products, adequate capital and perhaps most importantly, strong market demand for these products. However, for every Apple there are hundreds of companies, such as BitCoin, which went from boom to bust in a very short time.

What Companies Have a Hot Hand Now?
hh_02bThe combination of market forces, innovative leadership and adequate capital are giving some companies a hot hand today. Recently, MSN Money picked five of these companies and suggested why they were in the zone.

 

 

  • Yelp
    The company likes to say these reviews put “word of mouth” online, for the 100 million-plus people who use the site each month. But starting next year, those reviews will also start putting profits into Yelp’s bank account. Analysts expect Yelp to earn 22 cents a share in 2014, compared with expected losses this year.
  • Tesla
    The Model S is hot. It won the Motor Trend Car of the Year award for 2013. Starting in late 2014, Tesla hopes to do it again by rolling out the Model X, a minivan-SUV crossover. Unlike other car companies, it owns its dealer network. This helps Tesla keep inventory costs down.
  • KEYW Holdings
    With all of the news about stolen consumer identities, we sometimes forget about the national security threats. KEYW Holding gets most of its money by selling cybersecurity products, spy gear and analytical tools to U.S. intelligence and national security agencies and the Department of Defense.
  • Black Diamond
    It sells outdoor gear — rock climbing equipment, skis, ski poles, bindings, helmets, backpacks, tents, boots and lanterns. It’s capitalizing on its brand strength to expand into apparel. Clothing lines will hit the shelves this fall. Next: footwear. Black Diamond just took over distribution of its products in Japan, and it hopes to use that base to expand in the rest of Asia.
  • KB Homes
    Housing is heating up again, so homebuilders are putting in some scorching growth. KB Homes, which builds in California, Arizona, Colorado, Florida and six other states, should see 41% earnings growth this year, say analysts. Sales rose 59% in the quarter ending Feb. 29, driven by higher prices and robust demand. Net orders rose 40%.

I Think I Can
It’s exciting to see science confirming what athletes have always known. Getting into the zone, having a hot hand, playing lights out or getting on a roll is absolutely intoxicating, whether you’re an athlete or a company. Whatever magic causes this amazing experience it is likely tied to something Norman Vincent Peale coined many years ago – the power of positive thinking.

When you are absolutely convinced that you can do something, more often than not, you can.
Photo Credits: arturodonate , Scott* , ed_needs_a_bicycle , yersin via photopin cc

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LEGO Creativity Experiment

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For a toy that’s been around for more than 82 years, LEGO is more popular now than ever before. The LEGO Movie opened on February 7, 2014, and it has been the top box office movie for the first three weeks - grossing $183 million. The plot of this animated gem is not complicated – much like the LEGO blocks – but it is compelling.

An ordinary LEGO mini-figure, mistakenly thought to be the extraordinary Master-Builder, is recruited to join a quest to stop an evil LEGO tyrant from gluing the universe together. 

Meh. Not exactly The Godfather, but take a look at this clip and you’ll see the best product placement (Hello? It’s all LEGOs!) in the history of the cinema. This movie will no doubt introduce an entirely new generation to LEGOs and it begs the question: How has LEGO remained popular with kids of all ages for more than 80 years?

There are many reasons for this LEGO popularity and we’ve snapped together a few of them below. Renewed interest in this remarkable toy also affords us the opportunity to do a little scientific study on creativity.

For this research we have enlisted an award-winning architect – Lynn Guidry – who has designed schools, firehouses, public buildings and private homes throughout south Louisiana and is the man responsible for designing the beautiful Carencro Veterans Memorial, scheduled to be built later this year. Plus, as a lifelong LEGO fanatic, Lynn is also the perfect expert to help us delve into the creativity magnet that is LEGO.

In addition to an outstanding architect, we have asked several brilliant LEGO artisans, of various ages and both genders, to participate in this experiment on creativity.  As you read this post, please notice the various designs, randomly placed throughout the post. They are all completed with the same number and shapes of LEGO pieces. Lynn will give us his analysis at the conclusion and you can add your own opinions to the comments.

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Creative Folks Love LEGOs
According to a 2012 post on the company blog of Shaw Contract Group, a division of the behemoth Berkshire Hathaway Group, LEGOs have inspired 99 percent of practicing architects. That sounds about right. Our own expert – Lynn Guidry – is part of this 99 percent and he continues to enjoy using these multicolored plastic blocks to build elegant columns placed delicately on tasteful plinths with his grandkids.

The LEGO Group, which turned 82 in August, can look back onto an impressive success story – from 1932 to today. The company, founded by Ole Kirk Christiansen as a production company for wooden toys in the Danish city of Billund, has moved from the original small workshop back in 1932, to become the third-largest producer of play materials in the world.

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At the end of the 1940s, the first bricks hit the market, which resemble the modern classic of today. In 1958, Christiansen perfected the LEGO brick with the familiar knobs-and-tubes connecting system, which is what the now 3,120 different LEGO elements are still based on. It is currently represented in more than 130 countries with approximately 10,000 employees.

LEGO Imitates Modern Design
Not only did LEGO affect architects but, according to the Shaw Contract Group, modern design influenced LEGO. “In the 1960s, Modern style became popular in America. LEGO Group challenged its designers to invent a set of components that would add a new dimension to LEGO building. They decided on a smaller LEGO brick that made it possible to construct far more intricate models than ever before. Soon after 1962, the LEGO ‘Scale Model’ line, directly inspired by the work of architects and engineers, was born.”

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Even the most popular newspaper in our nation’s capital, The Washington Post, felt obliged to recognize the importance of these little bricks. “During the time when Modernist skyscrapers touched city skylines, an infinite combination of LEGOs rose to great heights in our childhood bedrooms. This is what makes LEGO so inspiring – that first, tempting taste of what it could be like to dream and build boldly in addition to the possibility and wonder of architecture itself.”

What Can You Tell From a LEGO Design?
Can there be any doubt that LEGOs are the building blocks for creativity in all ages and  both genders? We think not. What is not clear, however, is whether one can determine something about the personality of our LEGO builders, based on their designs.

We asked Lynn to apply his professional expertise and LEGO-centricity to give us his thoughts on the three designs, pictured above. Let’s see what a trained architectural eye sees in these three designs.

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morgan_animated_75DESIGN A:
Very symmetrical, very proper, and loaded with attention. I especially like the vertical element with the horizontal arms. Reminds me of acrobats at Cirque du Soleil, or a venue for diving at the Summer Olympics. But its strongest gesture is in its religious content, so I see a church, Christian-based but probably not for a traditional denomination. At a smaller scale, it could also be a broach on a lady’s lapel. If we turn it on its side, it could be a snow removal machine.

The creator seems to be very grounded and thoughtful. He/she is probably strong in math and engineering, but also has a flair for design. He/she built a box, but found a way to escape the box.

 

                                                                                                                      


nora_animated_75DESIGN B:
 Unbalanced elevation and in plan, which piques our interest. Seems to have a door or window near its base, so the building I see is people-friendly, perhaps vehicle-friendly. Could be a convenience store, or a fast-food restaurant, or a building with an ATM. But because of the forms and colors, I see a Dairy Queen!

The creator appears to be very curious, and searching for excitement, as is seen in the wall opposite the door. That wall uses Legos in a non-horizontal way, making what would otherwise be an un-interesting wall into one that draws our attention. He/she sees the world through fresh eyes, and has a creative gene.

 

                                                                                                                      


kevin_animated_752DESIGN C:
 Could be lots of things. I see one or two people dancing. I see a crab eating. I see excitement and amusement and movement. I see a machine that is used in the construction industry to finish concrete, called a Whirlibird. I see a museum where you take an elevator to the top and walk your way down to see various exhibits.

Very un-symmetrical, but not haphazard; there is a system there. Has height and width. Not tied to a base. Seems fun, but well-constructed as witnessed by the piece near the top that connects at one level, extends out, and then connects at a higher level. It’s casual, but also well thought out.

Creator is an aspiring artist or musician. Buy him/her a bigger box of Legos!

                                                                                                                      

So, do you agree with Lynn? Those of us who managed this experiment were amazed by his insights, because we know who designed each LEGO edifice.

Can we get a drumroll please?
Here are your 2014 Prejean Creative LEGO designers:

DESIGN A was completed by Morgan Chandler,  a 16-year-old, extremely talented visual and performance artist. Her interest in performance art is found in Lynn’s reference to “Cirque du Soleil” and she does, indeed, have a “flair for design!” Rating for the analysis: Spot on!

DESIGN B was completed by Nora Pelloquin who is 5 years old and the daughter of Prejean Creative designer Brent Pelloquin. Lynn nailed her precocious, curious personality, her “creative gene” and her “fresh eyes” (they don’t get much fresher than 5 years old). Rating for analysis: Amazing!

DESIGN C was completed by someone whose job is to design things every day. Kevin Prejean, principal and creative director, built this LEGO design and Lynn absolutely nailed his personality and creative sensibility. He is indeed an “aspiring artist” and we plan on buying him a “bigger box of LEGOs.” Rating for analysis: Uncanny!

What do you think about our three designs? Do you agree with architect Lynn Guidry? Do you still play with LEGOs? Tell us by posting below.

 

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Be My Valentine

heart2heartBIt may surprise you to learn that Valentine’s Day was not invented by the chocolate, floral, greeting card, jewelry and restaurant industries. Legends about this February 14th celebration, named after Saint Valentine, abound.

According to The History Channel, the Catholic Church recognizes at least three different saints named Valentine or Valentinus, all of whom were martyred. One legend contends that Valentine was a priest who served during the third century in Rome. When Emperor Claudius II decided that single men made better soldiers than those with wives and families, he outlawed marriage for young men. Valentine, realizing the injustice of the decree, defied Claudius and continued to perform marriages for young lovers in secret. When Valentine’s actions were discovered, Claudius ordered that he be put to death.

Another story suggests that Valentine may have been killed for attempting to help Christians escape harsh Roman prisons, where they were often beaten and tortured. While imprisoned, Valentine actually sent the first “valentine” greeting after he fell in love with a young girl — possibly his jailor’s daughter — who visited him during his confinement. Before his death, it is alleged he wrote her a letter signed “From your Valentine.”

Take This Job and Love It
While these Valentine legends may or may not be true, February 14th has evolved into a day where “love” is on the minds of just about everyone. In spite of the mass media’s focus on romantic love and its requirement that couples prove this love with flowers, candy and cards, Valentine’s Day can also remind us of those other things we love – like our job.

If you love your job, you are one lucky person. Since we spend 8 to 10 hours every day (most of our waking hours) on our jobs, it takes most of our energy and time. It’s a “relationship” which can be mercurial, frustrating and demanding. It can also be rewarding, gratifying and fulfilling.

In honor of Valentine’s Day, we asked a few of our friends, clients and colleagues to complete the sentence: “I love my job because…” Here are their responses:

mechePeyton Meche  |  Membership Coordinator  |  Greater Lafayette Chamber of Commerce
I love my job because I love Lafayette and every day I get to work with energetic business-minded people who are invested in making Lafayette a greater place to live, work and raise families!


Kevin Prejean  |  Principal/Creative Director  |  Prejean Creative
I love my job because I love the creative process – ideation, designing, illustrating and problem-solving. It’s rewarding to hit a big idea and move the needle for our clients.

NancyFullWebNancy P Marcotte  |  Broker/Operating Partner  |  Keller Williams Realty Acadiana
I love my job because every day I get the opportunity to solve problems, work with wonderful, fun and high-integrity people, learn new things and help people get into the home, office, land, camp or whatever they are looking for! I also work for the best real estate company in the world, Keller Williams Realty!

Brent Pelloquin  |  Associate Creative Director  |  Prejean Creative
I love my job because it allows me to enjoy the same basic creative exploration process I’ve enjoyed since I started drawing for fun as a kid. I also love the fact that I get to produce work for such a wide variety of industries. One project may be for healthcare, the next for the oil and gas industry, and each project gives me the opportunity to learn more about those fields. It’s anti-assembly line and that makes for some fun days on the job.

tarverMatthew Tarver   |  Assistant Director of Brand Management and Creative Services
Office of Communications and Marketing   |  University of Louisiana at Lafayette
I love my job because I build bridges for the University. My role as branding manager is to connect our business partners and our fans. I get to help develop ways for people to showcase their love of the University of Louisiana at Lafayette and to express their Ragin’ Cajuns spirit.

Kim Bonin Chandler  |  Business Manager  |  Prejean Creative
I love my job because it’s doing something that I love, and working alongside some of the most creative people I know!

durelJoey Durel  |  City-Parish Mayor-President  |  City of Lafayette
I get to wake up every morning knowing I will have a chance to make a difference in the lives of people in my community. I know for sure, that every day, I will have a chance to help people.


Lisa Prejean
 |  Principal/Account Director  |  Prejean Creative
There’s a new reason every day to love my job, because each day brings something different. I love helping our clients tell their stories and reach their goals. And I work with some really wonderful people who make my job so much easier because of their talents and positive attitudes.

Allison Dickerson  |  Business & Marketing Analyst  |  Lafayette Utilities System
I love my job because I get to meet and collaborate with new and exciting people every day!

Jordyn LeBlanc  |  Intern  |  Prejean Creative
I love my job because as a new intern, I feel very welcome here. I haven’t been here very long but I already feel as if I am a part of Prejean Creative.

brasseauxGlenn Brasseaux  |  Mayor  |  City of Carencro
I love my job because we have a great team, consisting of our council members, our employees and myself that work hard every day to make our community one of the best places to live, work and raise our families.


Gary LoBue, Jr.
  |  Prejean Creative
I’ve always had the feeling that some of the best things in life are intangible. The job I have is one big, honking intangible; consistently full of surprises (the kind that makes the heart flutter). As such, it smacks dead-nut into my best-things-in-life category. It’s not Westley and Buttercup true love – that’s reserved for the wife, but my job is something I look forward to most every day. That must be love.

wolfMike Wolf  |  Internet Marketing Manager  |  The Stow Company
I love my job because of the great people, the culture of continuous improvement, and the shared passion and empathy for our customers. Everybody from the top down is genuinely committed to success and it makes for a fun, fast-paced, environment with a lot of opportunities to make a difference.

Megan Gonzales  |  Intern  |  Prejean Creative
I love my job because it is a free, creative environment where I can not only learn from and get advice from other team members on my own work, but they also bounce ideas off of me and allow me to be a part of some of the projects they have as well. I have been interning with Prejean Creative just over a year now, and could not be more thankful to have the opportunity to learn from such a great pool of talent and for the chance to feel as “part of the family”.

Renée Menard  |  Executive Director  |  Family Promise of Acadiana
I love my job because every day I get to see the generosity and compassion of the community that I live in. Each day I am amazed that people will donate their time, money and talents to help perfect strangers who have fallen on hard times.

Art Young  |  Content Development  |  Prejean Creative
Getting to work on blogs like this is why I love my job. This is made even sweeter when my friends and colleagues come up with cool content like that found above!

Happy Valentine’s Day from your friends at Prejean Creative!

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