Category Archives: PC Tells You Why

Prejean Creative Tells You Why – The Case for Illustration

Imagery is essential in your marketing communications; it can make a notable first impression and influence the perception of your brand. While photography is one of the most commonly used types of imagery, illustration has many benefits, too, and should … Continue reading

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Prejean Creative Tells You Why – Responsive Design

One Size Doesn’t Fit All… Gone are the days of designing websites only for a desktop computer. Mobile devices, such as tablets and smart phones, have surpassed desktops as the preferred internet access point globally. Therefore, websites now have to … Continue reading

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Prejean Creative Tells You Why – The Interaction of Color

Magical tricks with color. Amaze your friends. You have a room to paint. You go to the paint store and pick an array of color options. Go home and tape them to the wall. You pick your favorite, buy the … Continue reading

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Prejean Creative Tells You Why – Upper and Lower Case

The terms “uppercase” and “lowercase” have interesting origins that date back to the early days of the printing press. One of the earliest methods of printing involved painstakingly arranging pieces of metal type to form words and sentences. The raised … Continue reading

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Prejean Creative Tells You Why – Hanging Punctuation

Hanging Punctuation No, it’s not a form of corporal punishment, but any designer worth their weight in umlauts should be punished if they don’t remember this basic rule of typography. What does hanging punctuation accomplish? Quite simply, it creates the … Continue reading

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