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Category Archives: Media Relations
A Press Release is Still a Relevant and Effective Promotions Tactic
Did you know the first press release was written by Ivy Lee in 1906? It was written in response to a Pennsylvania Railroad train crash that killed more than 50 people, and Mr. Lee had the company issue a statement … Continue reading
Posted in Earned Media, Media Relations, Promotions
Tagged media relations, news releases, press releases
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