Yearly Archives: 2017

The Fight of the Century – Digital v. Offset Printing

  Let’s Get Ready to Rumble! Good evening ladies and gentlemen, and welcome to tonight’s match which promises to be a classic battle in every sense of the word. In the magenta corner, weighing in at nearly 34 tons and … Continue reading

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Trying to Navigate the Labyrinth That Is Google AdWords? We Can Help.

Google AdWords campaigns are not “set it and forget it” advertising. The magic of pay-per-click advertising is the ability to monitor real-time data and adjust your campaigns as necessary to get the best return on your investment. For a pay-per-click campaign … Continue reading

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Prejean Creative Tells You Why – The Case for Illustration

Imagery is essential in your marketing communications; it can make a notable first impression and influence the perception of your brand. While photography is one of the most commonly used types of imagery, illustration has many benefits, too, and should … Continue reading

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Spring Cleaning Your Brand

Each spring, we endeavor to clear out the clutter of our closets and desks to start fresh. Why not do the same for your brand? Brands get cluttered over time, which chips away at their identity. To prevent this dilution … Continue reading

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Maintain Control of Your Brand. Create a Brand Standards Guide.

You worked long and hard to develop your brand and its visual identity. Now you need to protect those assets and ensure design consistency across all collateral created for your brand. What’s the best way to do that? Create a brand … Continue reading

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