Category Archives: Food

Extending a Brand Requires Diligent Strategic Planning

Brand extensions are risky business. Companies have to remember that consumers are fickle. Brand image/associations in the minds of the public are difficult to alter. Some brands have done it very successfully, with complete adoption from consumers. But, others have … Continue reading

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Posted in Branding, Food, Fun Stuff, Marketing, Miscellaneous | Tagged , , , | Leave a comment

November Update

We’re grateful to have the opportunity to work with so many clients who share our enthusiasm for marketing communications that merge creative concepts with smart strategy. Here are a few examples of what was happening around the shop in November.

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Posted in Design, Food, Fun Stuff, Miscellaneous, Our Work | Tagged , , , , , | Leave a comment