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Category Archives: Food
Extending a Brand Requires Diligent Strategic Planning
Brand extensions are risky business. Companies have to remember that consumers are fickle. Brand image/associations in the minds of the public are difficult to alter. Some brands have done it very successfully, with complete adoption from consumers. But, others have … Continue reading
Posted in Branding, Food, Fun Stuff, Marketing, Miscellaneous
Tagged brand extensions, brand identity, line extensions, Oreo cookies
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