Category Archives: Advertising

How Economic Theory Can Affect Your Next Campaign

            Consumers tend to make up their minds about products and services based on the last thing they heard about them. If you think this is too simplistic or you’re dubious, please take a minute … Continue reading

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Getting a Handle on Habits

              Finally! The resolutionaries have retreated back to their couch-potato, carbohydrate-consuming and slovenly ways. It usually happens on or before the Ides of March or at the very latest, April Fool’s Day, every year. They … Continue reading

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Be My Valentine

It may surprise you to learn that Valentine’s Day was not invented by the chocolate, floral, greeting card, jewelry and restaurant industries. Legends about this February 14th celebration, named after Saint Valentine, abound. According to The History Channel, the Catholic … Continue reading

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What You Can Expect in 2014

                    Have you noticed? The dawning of a New Year practically screams for pontifications. So, why do we feel the need to make predictions about the coming year? There are several … Continue reading

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Prejean Creative Designer (Temporarily) Changes His Stripes

                The associate creative director at Prejean Creative, Brent Pelloquin, is usually an easygoing, genial, funny guy. Most times, he’s up for a laugh about the foibles that surround the quirky world of … Continue reading

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