Category Archives: Advertising

All Grown Up

All Grown Up is a sideways glance at product trends aimed at young(ish) adults.             While watching a history program the other evening with my two young children, a commercial break came on with a spot for a … Continue reading

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‘Tis the Season for Christmas Creep

            Although school now starts in August in most places, summer is usually officially ushered out the door on Labor Day weekend, the first Monday of September. It’s on this date when the Christmas season … Continue reading

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How Economic Theory Can Affect Your Next Campaign

            Consumers tend to make up their minds about products and services based on the last thing they heard about them. If you think this is too simplistic or you’re dubious, please take a minute … Continue reading

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Getting a Handle on Habits

              Finally! The resolutionaries have retreated back to their couch-potato, carbohydrate-consuming and slovenly ways. It usually happens on or before the Ides of March or at the very latest, April Fool’s Day, every year. They … Continue reading

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Be My Valentine

It may surprise you to learn that Valentine’s Day was not invented by the chocolate, floral, greeting card, jewelry and restaurant industries. Legends about this February 14th celebration, named after Saint Valentine, abound. According to The History Channel, the Catholic … Continue reading

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