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Monthly Archives: March 2016
Prejean Creative Tells You Why – Hanging Punctuation
Hanging Punctuation No, it’s not a form of corporal punishment, but any designer worth their weight in umlauts should be punished if they don’t remember this basic rule of typography. What does hanging punctuation accomplish? Quite simply, it creates the … Continue reading
Posted in Design, Miscellaneous, PC Tells You Why, Typography
Tagged type design, typographic punctuation, Typography
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Extending a Brand Requires Diligent Strategic Planning
Brand extensions are risky business. Companies have to remember that consumers are fickle. Brand image/associations in the minds of the public are difficult to alter. Some brands have done it very successfully, with complete adoption from consumers. But, others have … Continue reading
Posted in Branding, Food, Fun Stuff, Marketing, Miscellaneous
Tagged brand extensions, brand identity, line extensions, Oreo cookies
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