Monthly Archives: March 2016

Prejean Creative Tells You Why – Hanging Punctuation

Hanging Punctuation No, it’s not a form of corporal punishment, but any designer worth their weight in umlauts should be punished if they don’t remember this basic rule of typography. What does hanging punctuation accomplish? Quite simply, it creates the … Continue reading

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Extending a Brand Requires Diligent Strategic Planning

Brand extensions are risky business. Companies have to remember that consumers are fickle. Brand image/associations in the minds of the public are difficult to alter. Some brands have done it very successfully, with complete adoption from consumers. But, others have … Continue reading

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Posted in Branding, Food, Fun Stuff, Marketing, Miscellaneous | Tagged , , , | Leave a comment