Category Archives: Design

Let’s Hear it for the Color of the Year. Or Not.

                        The color gods have spoken, at least those at Pantone. In a press release issued in December, Pantone, the global color authority, announced PANTONE®18-1438 Marsala, “a naturally robust … Continue reading

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All Grown Up

All Grown Up is a sideways glance at product trends aimed at young(ish) adults.             While watching a history program the other evening with my two young children, a commercial break came on with a spot for a … Continue reading

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How Economic Theory Can Affect Your Next Campaign

            Consumers tend to make up their minds about products and services based on the last thing they heard about them. If you think this is too simplistic or you’re dubious, please take a minute … Continue reading

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LEGO Creativity Experiment

                For a toy that’s been around for more than 82 years, LEGO is more popular now than ever before. The LEGO Movie opened on February 7, 2014, and it has been the top … Continue reading

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What You Can Expect in 2014

                    Have you noticed? The dawning of a New Year practically screams for pontifications. So, why do we feel the need to make predictions about the coming year? There are several … Continue reading

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