Category Archives: Social Media

Raising buckets of charitable donations.

            A month ago, most people had only a vague recognition of amyotrophic lateral sclerosis, or ALS. It’s commonly known as Lou Gehrig’s disease, although the famous New York Yankee first baseman who contracted this disease died in 1941. What a … Continue reading

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Posted in Earned Media, Good Deeds, Popular Culture, Social Media | Tagged , , , , , , , , , , , | Leave a comment

Six Ways to Get Media Coverage

            As the editor of an outdoor sports monthly magazine – The Outpost – I receive dozens of pitches for media coverage each week. Whether they concern new products, new hunting or fishing shows or … Continue reading

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The Wonders of Facebook

Facebook users may think their newsfeeds contain nothing more than teens posting selfies, music fans posting cliché lyrics, students ranting about school, or an array of complaints about how horrible Louisiana drivers are. However, a recent personal experience has convinced … Continue reading

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How Small Business Can Get Social

When the decision is made to advertise their goods or services, most local businesses wouldn’t think of renting a video camera and studio and producing their own TV commercials. (At least, we hope not.) However, if they decide they’re Steven … Continue reading

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Lessons Learned from Shark Week – How Social Media Can Add New Life to an Aging Campaign

We are in the middle of a once-a-year phenomenon this week. It’s Shark Week. The Discovery Channel has celebrated Shark Week, an annual marathon of shark documentaries, for 26 years and it has been, well, AWESOME. If you haven’t dived … Continue reading

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