Google AdWords campaigns are not “set it and forget it” advertising. The magic of pay-per-click advertising is the ability to monitor real-time data and adjust your campaigns as necessary to get the best return on your investment. For a pay-per-click campaign to be successful, it has to not only be set up correctly, but also monitored and adjusted regularly.
Instant gratification is no longer a luxury, but a necessity for consumers. They want information now, no matter where they are or what time of day it is. This has become both an opportunity and a challenge for businesses trying to market products and services. The evolution to micro-targeted advertising from mass advertising allows you to better target your consumers, and pay-per-click advertising is a tool that has been invaluable to businesses in their quest to meet consumer demands.
Businesses of all sizes can benefit from the use of pay-per-click advertising campaigns. Some of the key benefits of this type of advertising are:
- Real-time monitoring allowing for easy adjustment of campaigns without incurring extra costs.
- Ads and settings can be tailored to specifically reach audiences based on their current search habits.
- The ability to track traffic and prove ROI with solid data and tie it directly to conversions beyond the click, such as purchases, newsletter sign-ups, etc.
- Setting and maintaining a budget, allowing for greater cost-control measures.
- Controlling when you are charged, whether it is by clicks, views, impressions or conversions, so you are more likely to be spending money on potential customers rather than wasting clicks on uninterested parties.
The most commonly used platform for pay-per-click advertising is Google AdWords. The process for ensuring successful Google AdWords campaigns is two-fold. First, it requires a significant amount of due diligence to research targeting methods, audiences and keywords with which to build the campaigns, as well as creating advertising and landing pages that capitalize on the targeting methods. This is a long, winding process that requires an understanding of the end-goals and tactics for achieving those goals, as well as up-to-date knowledge of the AdWords platform.
Next, it requires constant monitoring to ensure the best results. Campaigns need to be reviewed daily, and adjusted as necessary to be sure they are accomplishing goals. But, it’s not as simple as looking at the click-through rate and determining a campaign “successful.” It is crucial to monitor the status of the ads and keywords or other targeting methods being used. It is important to look for trends, successes and failures so that adjustments can be made. There are always ways to improve campaign performance if you know what to look for when monitoring a campaign.
This is where we can help.
Anyone can sign up to implement AdWords campaigns. But it requires research, practice and knowledge of the platform and its latest updates to be able to use the platform effectively.
If you aren’t familiar with the data that AdWords provides, it can quickly become overwhelming. A key part of what we do is staying informed of the most up-to-date information in our industry, which includes any changes or updates to the AdWords platform. We can provide insights and best practices advice for running effective campaigns that meet or exceed your goals with our Google AdWords certified staff and experience running successful AdWords campaigns.
We’re ready to help you implement the best campaign possible for your business. Our goal is always to manage campaigns that meet your business goals. Our processes for doing so begin with substantial research on trends in search for your industry and audiences. We then use those trends to create campaigns that most effectively communicate your messaging and reach your targeted audiences. To ensure your campaigns are as successful as possible, we monitor them closely and make any adjustments necessary based on the data.
You don’t have to go it alone. We are ready to guide you on your journey through Google AdWords advertising.