Monthly Archives: August 2013

Are You Ready for Some Brand Extensions?

In a couple of weeks, one of the most successful sports leagues in history will kick off another year. A recent Forbes magazine article about the National Football League notes that “The NFL’s 32 teams are worth, on average, $1.17 … Continue reading

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Posted in Branding, Fun Stuff, Louisiana, Marketing, Miscellaneous, Popular Culture, Promotions | Tagged , , , , , , , | 1 Comment

Thanks for everything, Rob Guidry!

Over the past 35 years, our community has experienced many positive changes, putting Lafayette at the top of some of the business world’s “best of” lists. As the leader of the Greater Lafayette Chamber of Commerce during this time, Rob … Continue reading

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Posted in Fun Stuff, Good Deeds, Lafayette, Miscellaneous | Tagged , | Leave a comment

Lessons Learned from Shark Week – How Social Media Can Add New Life to an Aging Campaign

We are in the middle of a once-a-year phenomenon this week. It’s Shark Week. The Discovery Channel has celebrated Shark Week, an annual marathon of shark documentaries, for 26 years and it has been, well, AWESOME. If you haven’t dived … Continue reading

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Posted in Advertising, Fun Stuff, Marketing, Miscellaneous, Popular Culture, Social Media | Tagged , , , , , , , | Leave a comment

News Flash: Men and Women are Different

So, a young guy walks into a car dealership and picks up a sales brochure for a luxury vehicle. Stop me if you’ve heard this one. At the same time, a young mother of two is sitting in the waiting … Continue reading

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