Category Archives: Earned Media

A Press Release is Still a Relevant and Effective Promotions Tactic

Did you know the first press release was written by Ivy Lee in 1906? It was written in response to a Pennsylvania Railroad train crash that killed more than 50 people, and Mr. Lee had the company issue a statement … Continue reading

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Raising buckets of charitable donations.

            A month ago, most people had only a vague recognition of amyotrophic lateral sclerosis, or ALS. It’s commonly known as Lou Gehrig’s disease, although the famous New York Yankee first baseman who contracted this disease died in 1941. What a … Continue reading

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Six Ways to Get Media Coverage

            As the editor of an outdoor sports monthly magazine – The Outpost – I receive dozens of pitches for media coverage each week. Whether they concern new products, new hunting or fishing shows or … Continue reading

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