Monthly Archives: June 2016

Shedding Some Light on Dark Social

Posted on June 29, 2016 by

Web analytics are supposed to provide marketers with accurate data points that can be used to build a marketing program, right? Right. However, “accurate” seems to be somewhat misleading when you take into account the traffic that occurs outside of … Continue reading →

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Tricks of the Trade in Adobe CC

Posted on June 21, 2016 by

As designers, we use Photoshop, Illustrator and InDesign nearly every day. But how well do we really know these programs? Adobe is constantly adding new capabilities, but we tend to resist change. It’s easier to keep doing things the way we’ve … Continue reading →

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Prejean Creative Tells You Why – Upper and Lower Case

Posted on June 9, 2016 by

The terms “uppercase” and “lowercase” have interesting origins that date back to the early days of the printing press. One of the earliest methods of printing involved painstakingly arranging pieces of metal type to form words and sentences. The raised … Continue reading →

Posted in Fun Stuff, PC Tells You Why, Printing, Typography | Tagged , | Leave a comment