Monthly Archives: June 2016

Shedding Some Light on Dark Social

Web analytics are supposed to provide marketers with accurate data points that can be used to build a marketing program, right? Right. However, “accurate” seems to be somewhat misleading when you take into account the traffic that occurs outside of … Continue reading

Share
Posted in Branding, Marketing, Miscellaneous, Social Media | Tagged , , , , | Leave a comment

Tricks of the Trade in Adobe CC

As designers, we use Photoshop, Illustrator and InDesign nearly every day. But how well do we really know these programs? Adobe is constantly adding new capabilities, but we tend to resist change. It’s easier to keep doing things the way we’ve … Continue reading

Share
Posted in Design | Tagged , , , , | Leave a comment

Prejean Creative Tells You Why – Upper and Lower Case

The terms “uppercase” and “lowercase” have interesting origins that date back to the early days of the printing press. One of the earliest methods of printing involved painstakingly arranging pieces of metal type to form words and sentences. The raised … Continue reading

Share
Posted in Fun Stuff, PC Tells You Why, Printing, Typography | Tagged , | Leave a comment