Category Archives: Branding

Four Tips for Creating Effective Campaign Slogans

For most, a presidential election conjures the insanity of nearly incessant messaging on every form of media. There really is no way to escape unless you completely unplug from all media for the duration of the campaign. Since that type … Continue reading

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Shedding Some Light on Dark Social

Web analytics are supposed to provide marketers with accurate data points that can be used to build a marketing program, right? Right. However, “accurate” seems to be somewhat misleading when you take into account the traffic that occurs outside of … Continue reading

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8 Tips for Successful Video Marketing Campaigns

Keeping up with the latest trends in marketing is a constant battle. Things change almost daily, and what is hot one minute quickly becomes cold. As digital platforms vie to outdo one another and capture a larger audience, marketers are … Continue reading

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Extending a Brand Requires Diligent Strategic Planning

Brand extensions are risky business. Companies have to remember that consumers are fickle. Brand image/associations in the minds of the public are difficult to alter. Some brands have done it very successfully, with complete adoption from consumers. But, others have … Continue reading

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European Vacation – A Griswold’s Graphics Tour.

Took a trip in March across the big pond to Europe. It was a whirlwind sightseeing extravaganza with stops in London, Dublin, Paris, Florence and Rome. Whilst everyone is taking selfies or snapping shots of historic landmarks and whatnot, I was … Continue reading

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