Category Archives: Branding

Spring Cleaning Your Brand

Each spring, we endeavor to clear out the clutter of our closets and desks to start fresh. Why not do the same for your brand? Brands get cluttered over time, which chips away at their identity. To prevent this dilution … Continue reading

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Maintain Control of Your Brand. Create a Brand Standards Guide.

You worked long and hard to develop your brand and its visual identity. Now you need to protect those assets and ensure design consistency across all collateral created for your brand. What’s the best way to do that? Create a brand … Continue reading

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Four Tips for Creating Effective Campaign Slogans

For most, a presidential election conjures the insanity of nearly incessant messaging on every form of media. There really is no way to escape unless you completely unplug from all media for the duration of the campaign. Since that type … Continue reading

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Shedding Some Light on Dark Social

Web analytics are supposed to provide marketers with accurate data points that can be used to build a marketing program, right? Right. However, “accurate” seems to be somewhat misleading when you take into account the traffic that occurs outside of … Continue reading

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8 Tips for Successful Video Marketing Campaigns

Keeping up with the latest trends in marketing is a constant battle. Things change almost daily, and what is hot one minute quickly becomes cold. As digital platforms vie to outdo one another and capture a larger audience, marketers are … Continue reading

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