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Category Archives: Branding
Extending a Brand Requires Diligent Strategic Planning
Brand extensions are risky business. Companies have to remember that consumers are fickle. Brand image/associations in the minds of the public are difficult to alter. Some brands have done it very successfully, with complete adoption from consumers. But, others have … Continue reading
Posted in Branding, Food, Fun Stuff, Marketing, Miscellaneous
Tagged brand extensions, brand identity, line extensions, Oreo cookies
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European Vacation – A Griswold’s Graphics Tour.
Took a trip in March across the big pond to Europe. It was a whirlwind sightseeing extravaganza with stops in London, Dublin, Paris, Florence and Rome. Whilst everyone is taking selfies or snapping shots of historic landmarks and whatnot, I was … Continue reading
Posted in Advertising, Branding, Design, Fun Stuff, Illustration & Photography, Logos, Popular Culture, Typography
Tagged Advertising, art, billboards, Certaldo, Dublin, Europe, Florence, France, graphics, Griswold, Ireland, Italy, Logos, London, Paris, Posters, Rome, space invader, tourism, Typography, United Kingdom
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All Grown Up
All Grown Up is a sideways glance at product trends aimed at young(ish) adults. While watching a history program the other evening with my two young children, a commercial break came on with a spot for a … Continue reading
Posted in Advertising, Branding, Design, Fun Stuff, Marketing, Miscellaneous, Popular Culture
Tagged child-like products, Product trends, youth culture
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How Economic Theory Can Affect Your Next Campaign
Consumers tend to make up their minds about products and services based on the last thing they heard about them. If you think this is too simplistic or you’re dubious, please take a minute … Continue reading
Getting a Handle on Habits
Finally! The resolutionaries have retreated back to their couch-potato, carbohydrate-consuming and slovenly ways. It usually happens on or before the Ides of March or at the very latest, April Fool’s Day, every year. They … Continue reading
Posted in Advertising, Branding, Marketing
Tagged basal ganglia, Febreze, habit loop, Habits, prefrontal cortex, Proctor & Gamble, resolutions, Target, The Power of Habit
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