Tag Archives: social media marketing

Shedding Some Light on Dark Social

Posted on June 29, 2016 by

Web analytics are supposed to provide marketers with accurate data points that can be used to build a marketing program, right? Right. However, “accurate” seems to be somewhat misleading when you take into account the traffic that occurs outside of … Continue reading →

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Leap Day Offers Brands a “Ready Made” Marketing Campaign Theme

Posted on February 23, 2016 by

February 29 is an exceptional date. It comes around only once every 4 years to right the course of the Gregorian Calendar after the earth’s rotation has thrown it off a bit. The uniqueness of Leap Day offers the perfect … Continue reading →

Posted in Advertising, Events, Marketing, Miscellaneous, Promotions, Social Media | Tagged , , , , | Leave a comment

Lessons Learned from Shark Week – How Social Media Can Add New Life to an Aging Campaign

Posted on August 8, 2013 by Prejean Creative

We are in the middle of a once-a-year phenomenon this week. It’s Shark Week. The Discovery Channel has celebrated Shark Week, an annual marathon of shark documentaries, for 26 years and it has been, well, AWESOME. If you haven’t dived … Continue reading →

Posted in Advertising, Fun Stuff, Marketing, Miscellaneous, Popular Culture, Social Media | Tagged , , , , , , , | Leave a comment