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Author Archives: Prejean Creative
The Eyes Have It
It turns out that the message of the movie The Minority Report was prescient. You might remember the scene where Captain John Anderton (Tom Cruise) was quickly walking through the shopping mall of the future while personalized ads – from beer … Continue reading
Are You Ready for Some Brand Extensions?
In a couple of weeks, one of the most successful sports leagues in history will kick off another year. A recent Forbes magazine article about the National Football League notes that “The NFL’s 32 teams are worth, on average, $1.17 … Continue reading
Posted in Branding, Fun Stuff, Louisiana, Marketing, Miscellaneous, Popular Culture, Promotions
Tagged Brands, football, Forbes, Merchandising, New Orleans Saints, NFL, NFL fans, Who Dat
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Lessons Learned from Shark Week – How Social Media Can Add New Life to an Aging Campaign
We are in the middle of a once-a-year phenomenon this week. It’s Shark Week. The Discovery Channel has celebrated Shark Week, an annual marathon of shark documentaries, for 26 years and it has been, well, AWESOME. If you haven’t dived … Continue reading
Posted in Advertising, Fun Stuff, Marketing, Miscellaneous, Popular Culture, Social Media
Tagged Discovery Channel, Facebook, LinkedIn, Shark Week, sharks, snuffy, social media marketing, Twitter
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News Flash: Men and Women are Different
So, a young guy walks into a car dealership and picks up a sales brochure for a luxury vehicle. Stop me if you’ve heard this one. At the same time, a young mother of two is sitting in the waiting … Continue reading
Posted in Advertising, Marketing, Miscellaneous
Tagged Color in marketing, Gender marketing, Marketing research
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Go Mobile or Go Home.
Even though the 4th of July holiday has come and gone, summer vacations are still in full swing. Families are packing up their minivans and hitting the road for memorable trips, and packing checklists no doubt include tablets, smartphones and … Continue reading