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Tag Archives: content marketing
Shedding Some Light on Dark Social
Web analytics are supposed to provide marketers with accurate data points that can be used to build a marketing program, right? Right. However, “accurate” seems to be somewhat misleading when you take into account the traffic that occurs outside of … Continue reading
Posted in Branding, Marketing, Miscellaneous, Social Media
Tagged #SMDay, content marketing, dark social, Social Media Day, social media marketing
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Six Ways to Get Media Coverage
As the editor of an outdoor sports monthly magazine – The Outpost – I receive dozens of pitches for media coverage each week. Whether they concern new products, new hunting or fishing shows or … Continue reading
Posted in Earned Media, Marketing, Social Media, Technology
Tagged blogs, content development, content marketing, deadlines, digital newsletters, earned media, Mad Men, magazines, Outpost magazine, paid media, Prejean Creative, public relations, Radio news, RSS feeds, search engine keywords, Skype, Social network, Story angle, Television News
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