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Tag Archives: content development
Six Ways to Get Media Coverage
As the editor of an outdoor sports monthly magazine – The Outpost – I receive dozens of pitches for media coverage each week. Whether they concern new products, new hunting or fishing shows or … Continue reading
Posted in Earned Media, Marketing, Social Media, Technology
Tagged blogs, content development, content marketing, deadlines, digital newsletters, earned media, Mad Men, magazines, Outpost magazine, paid media, Prejean Creative, public relations, Radio news, RSS feeds, search engine keywords, Skype, Social network, Story angle, Television News
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How Google’s New Search Formula Will Affect You
It’s amazing how a hummingbird could raise such a ruckus. The most successful search engine on the planet – Google – has fundamentally changed the way it scours the Internet for information by changing its search algorithm. … Continue reading