Category Archives: Advertising

Diversity Advertising in Acadiana – Four Simple Rules to Follow

Posted on April 25, 2018 by

Diversity 101 When the word diversity is brought up, what’s the first thing that comes to your mind? Race, gender, religion, immigration? A knock-down, drag-out political scream fest? In advertising, specifically in Acadiana¹, diversity means taking the effort and care … Continue reading →

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Trying to Navigate the Labyrinth That Is Google AdWords? We Can Help.

Posted on May 23, 2017 by

Google AdWords campaigns are not “set it and forget it” advertising. The magic of pay-per-click advertising is the ability to monitor real-time data and adjust your campaigns as necessary to get the best return on your investment. For a pay-per-click campaign … Continue reading →

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8 Tips for Successful Video Marketing Campaigns

Posted on May 31, 2016 by

Keeping up with the latest trends in marketing is a constant battle. Things change almost daily, and what is hot one minute quickly becomes cold. As digital platforms vie to outdo one another and capture a larger audience, marketers are … Continue reading →

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Push the Digital Clutter Away and Notify Effectively

Posted on April 28, 2016 by

A Tip for Digital Engagement with Customers – Use Push Notifications “How do I get the right message to the right customer at the right time?” This is the question that every marketer is constantly asking himself. And, the answer … Continue reading →

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Leap Day Offers Brands a “Ready Made” Marketing Campaign Theme

Posted on February 23, 2016 by

February 29 is an exceptional date. It comes around only once every 4 years to right the course of the Gregorian Calendar after the earth’s rotation has thrown it off a bit. The uniqueness of Leap Day offers the perfect … Continue reading →

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