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Yearly Archives: 2016
The Art of Creating The Annual Report
The end of the year is a busy time for most organizations. While still focused on meeting customer needs, they also have to meet year-end obligations for the business, which may include producing an annual report. The annual report presents financial … Continue reading
Posted in Annual Reports, Design, Our Work
Tagged Annual Report Design, Brochures, Corporate Communications, Graphic Design
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Prejean Creative Tells You Why – The Interaction of Color
Magical tricks with color. Amaze your friends. You have a room to paint. You go to the paint store and pick an array of color options. Go home and tape them to the wall. You pick your favorite, buy the … Continue reading
Posted in Design, Fun Stuff, PC Tells You Why
Tagged color theory, Design, Joseph Albers, simultaneous contrast
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Dances with Frogs
While helping a neighbor demo their home after the extensive flooding here in Louisiana, it struck me just how much damage was done to the lawn, shrubs and smaller trees throughout their landscape. It’s been (ahem) quite a few years … Continue reading
Four Tips for Creating Effective Campaign Slogans
For most, a presidential election conjures the insanity of nearly incessant messaging on every form of media. There really is no way to escape unless you completely unplug from all media for the duration of the campaign. Since that type … Continue reading
Posted in Branding, Fun Stuff, Marketing, Popular Culture
Tagged political campaigns, political slogans, presidential elections
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Shedding Some Light on Dark Social
Web analytics are supposed to provide marketers with accurate data points that can be used to build a marketing program, right? Right. However, “accurate” seems to be somewhat misleading when you take into account the traffic that occurs outside of … Continue reading
Posted in Branding, Marketing, Miscellaneous, Social Media
Tagged #SMDay, content marketing, dark social, Social Media Day, social media marketing
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