Category Archives: Marketing

Diversity Advertising in Acadiana – Four Simple Rules to Follow

Posted on April 25, 2018 by

Diversity 101 When the word diversity is brought up, what’s the first thing that comes to your mind? Race, gender, religion, immigration? A knock-down, drag-out political scream fest? In advertising, specifically in Acadiana¹, diversity means taking the effort and care … Continue reading →

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Four Tips for Creating Effective Campaign Slogans

Posted on July 12, 2016 by

For most, a presidential election conjures the insanity of nearly incessant messaging on every form of media. There really is no way to escape unless you completely unplug from all media for the duration of the campaign. Since that type … Continue reading →

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Shedding Some Light on Dark Social

Posted on June 29, 2016 by

Web analytics are supposed to provide marketers with accurate data points that can be used to build a marketing program, right? Right. However, “accurate” seems to be somewhat misleading when you take into account the traffic that occurs outside of … Continue reading →

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8 Tips for Successful Video Marketing Campaigns

Posted on May 31, 2016 by

Keeping up with the latest trends in marketing is a constant battle. Things change almost daily, and what is hot one minute quickly becomes cold. As digital platforms vie to outdo one another and capture a larger audience, marketers are … Continue reading →

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Extending a Brand Requires Diligent Strategic Planning

Posted on March 15, 2016 by

Brand extensions are risky business. Companies have to remember that consumers are fickle. Brand image/associations in the minds of the public are difficult to alter. Some brands have done it very successfully, with complete adoption from consumers. But, others have … Continue reading →

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