Tag Archives: Oreo cookies

Extending a Brand Requires Diligent Strategic Planning

Brand extensions are risky business. Companies have to remember that consumers are fickle. Brand image/associations in the minds of the public are difficult to alter. Some brands have done it very successfully, with complete adoption from consumers. But, others have … Continue reading

Posted in Branding, Food, Fun Stuff, Marketing, Miscellaneous | Tagged , , , | Leave a comment