Category Archives: Food

Extending a Brand Requires Diligent Strategic Planning

Brand extensions are risky business. Companies have to remember that consumers are fickle. Brand image/associations in the minds of the public are difficult to alter. Some brands have done it very successfully, with complete adoption from consumers. But, others have … Continue reading

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November Update

We’re grateful to have the opportunity to work with so many clients who share our enthusiasm for marketing communications that merge creative concepts with smart strategy. Here are a few examples of what was happening around the shop in November.

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