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Monthly Archives: April 2014
Getting a Handle on Habits
Finally! The resolutionaries have retreated back to their couch-potato, carbohydrate-consuming and slovenly ways. It usually happens on or before the Ides of March or at the very latest, April Fool’s Day, every year. They … Continue reading
Posted in Advertising, Branding, Marketing
Tagged basal ganglia, Febreze, habit loop, Habits, prefrontal cortex, Proctor & Gamble, resolutions, Target, The Power of Habit
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Agency pro bono work pays off, just in a different way.
Like all ad agencies, we at Prejean Creative often have the opportunity to apply our skills to any number of pro bono projects. While these efforts don’t bring cash to our bottom line, they give us something that in many … Continue reading