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Category Archives: Marketing
‘Tis the Season for Christmas Creep
Although school now starts in August in most places, summer is usually officially ushered out the door on Labor Day weekend, the first Monday of September. It’s on this date when the Christmas season … Continue reading
Six Ways to Get Media Coverage
As the editor of an outdoor sports monthly magazine – The Outpost – I receive dozens of pitches for media coverage each week. Whether they concern new products, new hunting or fishing shows or … Continue reading
Posted in Earned Media, Marketing, Social Media, Technology
Tagged blogs, content development, content marketing, deadlines, digital newsletters, earned media, Mad Men, magazines, Outpost magazine, paid media, Prejean Creative, public relations, Radio news, RSS feeds, search engine keywords, Skype, Social network, Story angle, Television News
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How Economic Theory Can Affect Your Next Campaign
Consumers tend to make up their minds about products and services based on the last thing they heard about them. If you think this is too simplistic or you’re dubious, please take a minute … Continue reading
Getting a Handle on Habits
Finally! The resolutionaries have retreated back to their couch-potato, carbohydrate-consuming and slovenly ways. It usually happens on or before the Ides of March or at the very latest, April Fool’s Day, every year. They … Continue reading
Posted in Advertising, Branding, Marketing
Tagged basal ganglia, Febreze, habit loop, Habits, prefrontal cortex, Proctor & Gamble, resolutions, Target, The Power of Habit
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Getting into the Zone
We’ve seen it happen too many times to be merely coincidence. A basketball player hits a couple of long shots and then becomes unstoppable. Everything he/she throws up is nothin’ but net. For some … Continue reading