Yearly Archives: 2016

Tricks of the Trade in Adobe CC

Posted on June 21, 2016 by

As designers, we use Photoshop, Illustrator and InDesign nearly every day. But how well do we really know these programs? Adobe is constantly adding new capabilities, but we tend to resist change. It’s easier to keep doing things the way we’ve … Continue reading →

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Prejean Creative Tells You Why – Upper and Lower Case

Posted on June 9, 2016 by

The terms “uppercase” and “lowercase” have interesting origins that date back to the early days of the printing press. One of the earliest methods of printing involved painstakingly arranging pieces of metal type to form words and sentences. The raised … Continue reading →

Posted in Fun Stuff, PC Tells You Why, Printing, Typography | Tagged , | Leave a comment

8 Tips for Successful Video Marketing Campaigns

Posted on May 31, 2016 by

Keeping up with the latest trends in marketing is a constant battle. Things change almost daily, and what is hot one minute quickly becomes cold. As digital platforms vie to outdo one another and capture a larger audience, marketers are … Continue reading →

Posted in Advertising, Branding, Marketing, Miscellaneous, Promotions, Social Media | Tagged | Leave a comment

Prejean Creative Tells You Why – We Don’t Use Double Spaces

Posted on May 10, 2016 by

One space or two? Every time you put two spaces between your sentences, a typographer sheds a tear. The origin of the double space between sentences probably lies with the typewriter, which used monospaced fonts. This meant that every character was … Continue reading →

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Push the Digital Clutter Away and Notify Effectively

Posted on April 28, 2016 by

A Tip for Digital Engagement with Customers – Use Push Notifications “How do I get the right message to the right customer at the right time?” This is the question that every marketer is constantly asking himself. And, the answer … Continue reading →

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