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Category Archives: Miscellaneous
8 Tips for Successful Video Marketing Campaigns
Keeping up with the latest trends in marketing is a constant battle. Things change almost daily, and what is hot one minute quickly becomes cold. As digital platforms vie to outdo one another and capture a larger audience, marketers are … Continue reading
Posted in Advertising, Branding, Marketing, Miscellaneous, Promotions, Social Media
Tagged video marketing
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Prejean Creative Tells You Why – Hanging Punctuation
Hanging Punctuation No, it’s not a form of corporal punishment, but any designer worth their weight in umlauts should be punished if they don’t remember this basic rule of typography. What does hanging punctuation accomplish? Quite simply, it creates the … Continue reading
Posted in Design, Miscellaneous, PC Tells You Why, Typography
Tagged type design, typographic punctuation, Typography
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Extending a Brand Requires Diligent Strategic Planning
Brand extensions are risky business. Companies have to remember that consumers are fickle. Brand image/associations in the minds of the public are difficult to alter. Some brands have done it very successfully, with complete adoption from consumers. But, others have … Continue reading
Posted in Branding, Food, Fun Stuff, Marketing, Miscellaneous
Tagged brand extensions, brand identity, line extensions, Oreo cookies
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Leap Day Offers Brands a “Ready Made” Marketing Campaign Theme
February 29 is an exceptional date. It comes around only once every 4 years to right the course of the Gregorian Calendar after the earth’s rotation has thrown it off a bit. The uniqueness of Leap Day offers the perfect … Continue reading
Posted in Advertising, Events, Marketing, Miscellaneous, Promotions, Social Media
Tagged Leap Day, Leap Year, promotions, social media marketing, Special Event Marketing
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From 13 Minutes of Entertainment to 13 Minutes of Marketing Gold
The Super Bowl is celebrating 50 this year. In honor of this historic event, we are taking a trip down memory lane with a retrospective of Super Bowl halftime shows and performances, and the … Continue reading
Posted in Marketing, Miscellaneous, Popular Culture
Tagged Halftime Show, NFL, Sports Marketing, Super Bowl 50
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