It seems that on the Internet you can run, but you can’t hide. If you’re up to no good, or trying to play the system somebody will always find you. And someone will always rat you out.
One of my fellow coworkers, Brent Pelloquin, came across this little gem of a blog post from Steve Douglas of The Logo Factory entitled “The Perils of Do-It-Yourself Logo Makers.” Go ahead, read it. I’ll wait.
Here’s the gist — there is a firm, website or whatever called the LogoGarden which is, and I quote: “…poised to disrupt online logo design and biz card space” with their DIY logo maker thingy. If by disrupt they mean steal, pilfer, pillage and plunder copyrighted material, and intellectual property that was paid for by other businesses; then yes.
This site is essentially a clearing house for pirated or stolen material slightly modified to “fit” the needs of the potential customer. We’ve already monitored some online chatter from other design firms and agencies noting that their work is appearing on the site for illegal resale. More than a few of our firm’s identity work appear on this site as well.
For example – some screen shots of samples taken directly from the LogoGarden website compared to our original icons:
They say great minds think alike, but here it seems more likely that great crooks steal great work.
These logos were merely re-purposed and are obviously in violation of copyright law. Any money a business owner saves on purchasing a logo from this site will certainly be outweighed by the cease and desist order they are likely to receive.
We here at Prejean Creative are all about economics. Times are tough. If a business owner wants to spend $5 or $50 on an identity, then so be it. We have no problem with that. What we do have a problem with is copyright infringement, unethical business practices, piracy and the outright theft of intellectual property.
There’s the old saying, “You get what you pay for.” And for $79.00 there will be quite a few start-up businesses who will soon pay dearly.
Special thanks to Von Glitschka for the original tweet that alerted Brent.