Yearly Archives: 2014

Six Ways to Get Media Coverage

Posted on July 21, 2014 by

            As the editor of an outdoor sports monthly magazine – The Outpost – I receive dozens of pitches for media coverage each week. Whether they concern new products, new hunting or fishing shows or … Continue reading →

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How Economic Theory Can Affect Your Next Campaign

Posted on June 9, 2014 by

            Consumers tend to make up their minds about products and services based on the last thing they heard about them. If you think this is too simplistic or you’re dubious, please take a minute … Continue reading →

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The Wonders of Facebook

Posted on May 2, 2014 by

Facebook users may think their newsfeeds contain nothing more than teens posting selfies, music fans posting cliché lyrics, students ranting about school, or an array of complaints about how horrible Louisiana drivers are. However, a recent personal experience has convinced … Continue reading →

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Getting a Handle on Habits

Posted on April 9, 2014 by

              Finally! The resolutionaries have retreated back to their couch-potato, carbohydrate-consuming and slovenly ways. It usually happens on or before the Ides of March or at the very latest, April Fool’s Day, every year. They … Continue reading →

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Agency pro bono work pays off, just in a different way.

Posted on April 4, 2014 by Lisa Prejean

Like all ad agencies, we at Prejean Creative often have the opportunity to apply our skills to any number of pro bono projects. While these efforts don’t bring cash to our bottom line, they give us something that in many … Continue reading →

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