Category Archives: Marketing

Leap Day Offers Brands a “Ready Made” Marketing Campaign Theme

February 29 is an exceptional date. It comes around only once every 4 years to right the course of the Gregorian Calendar after the earth’s rotation has thrown it off a bit. The uniqueness of Leap Day offers the perfect … Continue reading

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From 13 Minutes of Entertainment to 13 Minutes of Marketing Gold

            The Super Bowl is celebrating 50 this year. In honor of this historic event, we are taking a trip down memory lane with a retrospective of Super Bowl halftime shows and performances, and the … Continue reading

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Let’s Hear it for the Color of the Year. Or Not.

                        The color gods have spoken, at least those at Pantone. In a press release issued in December, Pantone, the global color authority, announced PANTONE®18-1438 Marsala, “a naturally robust … Continue reading

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What Type of Year are You Planning to Have in 2015?

            The turkey leftovers are long gone. Christmas shopping is coming down to the wire and all those ancient holiday ornaments have been hauled down from the attic. This is a glorious time of year, especially for … Continue reading

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All Grown Up

All Grown Up is a sideways glance at product trends aimed at young(ish) adults.             While watching a history program the other evening with my two young children, a commercial break came on with a spot for a … Continue reading

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