Category Archives: Marketing

‘Tis the Season for Christmas Creep

Posted on September 30, 2014 by

            Although school now starts in August in most places, summer is usually officially ushered out the door on Labor Day weekend, the first Monday of September. It’s on this date when the Christmas season … Continue reading →

Posted in Advertising, Marketing, Popular Culture, Promotions | Tagged , , , , | 1 Comment

Six Ways to Get Media Coverage

Posted on July 21, 2014 by

            As the editor of an outdoor sports monthly magazine – The Outpost – I receive dozens of pitches for media coverage each week. Whether they concern new products, new hunting or fishing shows or … Continue reading →

Posted in Earned Media, Marketing, Social Media, Technology | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

How Economic Theory Can Affect Your Next Campaign

Posted on June 9, 2014 by

            Consumers tend to make up their minds about products and services based on the last thing they heard about them. If you think this is too simplistic or you’re dubious, please take a minute … Continue reading →

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Getting a Handle on Habits

Posted on April 9, 2014 by

              Finally! The resolutionaries have retreated back to their couch-potato, carbohydrate-consuming and slovenly ways. It usually happens on or before the Ides of March or at the very latest, April Fool’s Day, every year. They … Continue reading →

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Getting into the Zone

Posted on March 12, 2014 by

              We’ve seen it happen too many times to be merely coincidence. A basketball player hits a couple of long shots and then becomes unstoppable. Everything he/she throws up is nothin’ but net. For some … Continue reading →

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