Category Archives: Popular Culture

Getting into the Zone

              We’ve seen it happen too many times to be merely coincidence. A basketball player hits a couple of long shots and then becomes unstoppable. Everything he/she throws up is nothin’ but net. For some … Continue reading

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Be My Valentine

It may surprise you to learn that Valentine’s Day was not invented by the chocolate, floral, greeting card, jewelry and restaurant industries. Legends about this February 14th celebration, named after Saint Valentine, abound. According to The History Channel, the Catholic … Continue reading

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What You Can Expect in 2014

                    Have you noticed? The dawning of a New Year practically screams for pontifications. So, why do we feel the need to make predictions about the coming year? There are several … Continue reading

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Are You Ready for Some Brand Extensions?

In a couple of weeks, one of the most successful sports leagues in history will kick off another year. A recent Forbes magazine article about the National Football League notes that “The NFL’s 32 teams are worth, on average, $1.17 … Continue reading

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Lessons Learned from Shark Week – How Social Media Can Add New Life to an Aging Campaign

We are in the middle of a once-a-year phenomenon this week. It’s Shark Week. The Discovery Channel has celebrated Shark Week, an annual marathon of shark documentaries, for 26 years and it has been, well, AWESOME. If you haven’t dived … Continue reading

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